“Impact Your World” — A Campaign By CNN

Social Media Campaign Stat Box

: Impact Your World

: Cause Rallying

: http://edition.cnn.com/SPECIALS/impact.your.world/

: Facebook, Twitter

: Everyone

: Emotional, Humane

: Ongoing

CNN’s “Impact Your World” examines a variety of topics and how news makers and you are impacting the world. Get informed, connect to organizations and share how you have made an impact.

Campaign Objectives & Mission:

CNN's New Initiative

CNN's New Initiative

Impact Your World is a CNN initiative that empowers CNN’s viewers to take action on the news they consume.

This simple equation illustrates the value behind this campaign:
Information + Action = Impact

CNN’s Impact Your World is an empowerment initiative that gives people an opportunity to interact with and respond to the news. CNN connects the worldwide audience to the interests, passions and causes they care about through the people and stories covered by CNN’s award winning journalists as well as by those presented by prominent figures and celebrities.

This campaign is inspired by the audience’s desire to be a part of the solution as they consume CNN news coverage on television, online and on their mobile devices. People are informed and connected to organizations that allow them to act easily and on demand, and then share with the CNN community their own personal impact on the world.

Buzz Generated:

So far, it seems that the buzz isn’t really what would be expected of such a campaign especially when looking at the noble causes behind the campaign and the celebrities promoting it.

Although the conversation is ongoing on its Facebook fanpage group, the numbers are still relatively low with 2,369 likes and a few comments and likes on each individual cause-related status update.

Campaign's Facebook Updates

Campaign's Facebook Updates

As for their Twitter presence, it also seems to be not high enough with 11,146 followers and 735 lists.

CNN Impact on Twitter

CNN Impact on Twitter

Opinion & Lessons Learned:

I honestly believe that the initiative will pick up sooner than later. I think the low number of followers and likes could be easily attributed to the recency of the campaign, not its mission nor its execution.

So, what can we learn from this campaign?

  • Clear campaign missions and objectives helps the campaigner gain credibility and thus attract quality supporters and followers.
  • Sometimes it takes time for the campaign to gain the desired attention. Successful campaigns are not fads that attract people for a few days then lose their interest; they are the ones that last for long stretches while actually making a difference.
  • Picking out the right celebrities to promote your campaign is very important. The more serious the cause, the more careful you have to be choosing who represents it.

To wrap up: What do you think of CNN’s Impact Your World Campaign? Have you participated in it? Do you really think it has the power to make a change?

Looking forward to your feedback and insights down below…

Comments and Reactions

  • http://blog.thoughtpick.com Amer Kawar

    Interesting campaign. With the reputation and reach CNN has, if anyone can pull this off its them.

  • http://blog.thoughtpick.com/ Beiruta

    Definitely. And I really hope they are able to make a real difference away from biases and the game of powers.

  • http://blog.thoughtpick.com M.Bamieh

    somehow, given the current atmosphere are the world when it comes to the word “impact” and “change” then surely this campaign just comes off as… paltry

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