10 Tested Tips to Ensure the Success of Your Social Media Campaigns

We have been thoroughly analyzing social media campaigns, their reach, virality, buzz and what could be learned from each one. Until now, we have gathered many tips that could guide you through setting up your own social media campaign and help increase its chances of success.

For today’s post, we will be listing for you the first round of the 10 top reasons for the success of social media campaigns using our analysis of the highest success rated campaigns we have discussed so far.

10 Tested Tips to Ensure the Success of Your Social Media Campaigns:

1. Earth Hour Campaign:

It makes people feel like they have made a difference and, in turn, you should make them feel good about themselves.

2. Milk Mustache Campaign:

More often than not, including celebrities in your campaign can highly increase your campaign’s credibility as well as your likability!

Some Milk Mustache Celebrities

3. Adobe’s Real or Fake Campaign:

“Fun” almost always works! Never underestimate the power of the fun factor, especially when dealing with a youthful target audience.

4. Dove’s Self-Esteem Campaign:

Customers like to feel “loved” or at least “appreciated” by the brand they intend to purchase from. By building trust with those customers, you are obtaining loyal customers who will stay with you as long as you show you care, as a brand of course.

5. Target’s Super Bowl & Valentine Campaign:

Charity-related campaigns usually have more potential for success than others, if, and only if, they can demonstrate sincerity.

Target's Charity Campaign

6. Give Me My Chuck Campaign:

Never underestimate the power of the public – including your consumers! If they unite against you, they have the power to bring down your business!

7. Dunkin Donuts Campaign:

It is not always about the “number” of social media channels that you decide to utilize. Sometimes, less is more and more could be less as well!

8. Avatar Campaign:
Innovation can help draw in the fans thus encourage them to utilize various applications designed specifically for the campaign.

Avatarize Yourself

9. Chocolate Grasshoppers Campaign:

Creating exclusivity and appealing to peoples’ vanity can definitely bring attention to your social media campaign.

10. Old Spice “The Man You Could Smell Like” Campaign:

Investing in great creativity can bring you great brand recognition and brand loyalty.

That’s it for our first round of tips. Stay tuned for more to come :)

Looking forward for any question, comments or tips you might have in the comment section below :)