Social Media Campaign Stat Box
: Gizmodo's Shooting Challenge: Photomosaics
: Products and services
: March 2011
: 5 Days
Gizmodo seem to be on a role with yet another amusing and viral challenge for their friends and followers!
Contest Idea & Objectives:
The contest idea is innovative, unique and fun: Contestants were asked to create a photomosaic; a photo made of several smaller photos while making sure that every photo is their own and that the main photo, the mosaic template itself, is as well.
Sadly, the contest ended on Monday, March 28th. I wish I heard about it earlier!
Since the contest was mainly advertised through Gizmodo’s site, Twitter and Facebook accounts, it was impossible to figure out its buzz as a separate event. (I even tried contacting Gizmodo for some details about the buzz the contest acquired, but I got no response.)
Opinion & Lessons Learned:
I just loved the idea of the contest just as I love everything Gizmodo are doing online: Not only are they active, but they are loaded with creative and innovative ideas which are two highly important elements in the field they are in!
So, what can we learn from Gizmodo’s Photomosaic contest?
- Creativity rules: If you have creative ideas, you will attract people to what you are doing and gain their love and loyalty.
- Time Frames Count: What I love about Gizmodo’s campaigns and contests is that they are time framed in a way that ensures people do hear of the event and have the time to submit their work yet not too long that people get bored of waiting for the results!
I hope you enjoyed my analysis :)
Looking forward to any feedback you might have about the idea and its execution :)