Reppler: The New Social Media Monitoring Service

Recently, a startup called Reppler launched a service to help people shine on Facebook pages and profiles that have become resources checked by employers, college recruiters and even potential mates.

Simply put, Reppler is a social media monitoring service designed to keep your social reputation clean and safe. It addresses three critical pillars of your social reputation — content, privacy and security.

My Facebook Acoount on Reppler

My Facebook Account on Reppler

What Does it Do?

Reppler continuously monitors your social networking profiles so you can present a positive image within your circle of friends and professional network. The initial version of Reppler is free and supports Facebook.

Reppler warns Facebook users about pictures or written posts that might hurt their images, highlights public information best kept private and rates how members of the leading social network look online.

“People are concerned about overall perception from the outside world,” said Vlad Gorelik, who worked at cyber security firm AVG Technologies before starting Reppler in the Silicon Valley city of Palo Alto.

Moreover, the service also studies recent trends on your Facebook wall, the overall impression you give as well as the latest information you have posted.


So far, it seems to me that Reppler’s shortcomings can be divided into 3 categories:

1. Reppler’s inability to recognize the difference between some words which are pronounced the same, yet have a different meaning. In the picture above, you can see how Reppler recognized “weed” as a drug although it was followed by “through” which changes its overall meaning.

2. I can see how Reppler can be a very useful tool for Facebook but can’t seem to wrap my head around how it could be used for other social networking platforms such as Twitter.

3. Although my overall mood has been dark and gloomy on Facebook lately, Reppler still analyzed my impression of Facebook as “partly positive”; after all, it is not human enough to read emotions and between the lines!

However, all in all, I really liked trying out Reppler and I am looking forward to see what more they could offer as premium services.

What is your take? Did you try it out yet? What do you think it might be missing? Looking forward to your insights and comments down below :)

Comments and Reactions

One response to “Reppler: The New Social Media Monitoring Service”

  1. g. c. says:

    I hope not to loose my concentration about content I post :-)

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