5 Great Facebook Contest Ideas

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FYI : According to Facebook Promotions Guidelines all contests need to be administered through 3rd party apps.

Sometimes, all you need to increase the level of interaction on your Facebook Page is to sweeten the deal a bit with a little contest. This will not only give people a reason to keep on checking your page, but it will also increase the exposure of your brand and excite new brand fans of to join your page. Here are some contest ideas that you can refer to for inspiration.

The “Tag” Marketing

Simply post a picture of your product or your brand on a weekly or monthly bases and ask your fans to tag themselves in various parts of the picture for a chance to win either the items tagged or some other prize. IKEA was probably one of the first brands to leverage this technique effectively and it was a great hit with their fans.

Scavenger Hunt

While a scavenger hunt might be a bit more taxing on the contestants, its benefit is that it forces contestants to check your information a bit more in-depth. You can create a scavenger hunt on Facebook by laying out a trail of clues that might stretch over from your social media presence into your website or even Google maps. Buick is about to run another contest in their series of city focused scavenger hunts, which have been very successful in the past.

A Chicago Scavenger Hunt

A “Submit Your Picture” Competition

This one can be held in various ways; you could ask you fans to submit their photos with your products, or ask them to submit their photos according to a certain theme, or just submit their photos for the heck of it and, in general, the response is a flood of pictures. Recently, Citroen UK asked their fans to submit their photos to convey three emoticons; :) :( and :S.

Great Picture submissions

Pictionary With a Twist

This contest idea is usually interesting and creates a lot of engagement amongst your fans. The contest revolves around getting your fans to guess on a photo that you post on your Facebook and the person that gets it right, wins a prize.

Like This Update

This might be the simplest, just ask people to like a comment, photo, or a new fanpage for a chance to win a prize.  MovieWeb, a popular movie news website, is running a contest for people who like their page to enter into a draw for a chance to win a couple of DVD sets.

The Simplest Contest

Have you found this post helpful? Do you have any contest ideas? Share with us your thoughts and comments below.

Comments and Reactions

  • I must say that I like the Scavenger Hunt method the most. I think it is the least intrusive and the most fun out of all the list!

  • I believe it’s against Facebook policy to use Facebook functionality as a fundamental part of your competitions now, which basically negates all the above… what are your thoughts on this?

  • You’d need to check very carefully that your contest doesn’t contravene the facebook regulations for promotions and i believe some of these suggestions would contravene them. You can read the regulations at http://www.facebook.com/promotions_guidelines.php 

  • The last two recommendations you made are in violation of facebook promotional guidelines. It’d be good to pay those some attention before influencing others in the wrong direction. Although some of the ideas are good, there aren’t a specific “type” of contests that you can run on facebook.

    Running digital campaigns is about finding an offline “experience” and making it effectively relate-able online. Simple ideas often translate into digital in the most beautiful of ways.

  • True but then again all those ideas are really not mine, those are just a sample of some of the campaigns that are going on right now and you can click on the images posted to see them. the purpose of this post is just to give people an idea about what kind of contest people are holding on their facebook pages.
    as for the facebook guidelines, look a the comment below.

  • sorry for the late replies. I apologize for the over site but I was covering competitions that were going on at the time, and all the ideas were included as is, but it’s true that some of the ideas won’t play well with the Facebook promotions guidelines unless they are administered through a 3rd party app or possibly through iFrames..

  • If you are looking for a legit photo contest app, you can get ours :)
    http://www.rainbowcreatures.com – it’s a download so you don’t need to
    pay any fees per day etc. If you manage fan pages of someone else you
    can even get our B2B platform to resell contests while adding your own
    unique value (design or contest management). Companies using our
    platform in the past included PizzaHut Middle East, SAY Media and many
    others. Of course it’s created according to FB TOS (both promotional and
    general).

  • Anonymous

    It’s a cop out to say that you are featuring them because other people are doing them. If you are holding them up as examples, you should make sure they follow the rules. Otherwise, they aren’t good examples. 

  • Lauragram

    Checkout Photo Contest app by SocialAppsHQ

    https://www.socialappshq.com/products/contest_tab-for-facebook-pages

    They are compliant with FB guidelines + easy to setup and configure

  • Web design London

     If you manage fan pages of someone else you 
    can even get our B2B platform to resell contests while adding your own 
    unique value.
    web Design london

  • I want to try to create an online Scavenger Hunt for my friends before the year ends. For me, it’s just like burying a treasure and letting my friends hunt for it. I find that particularly exciting.

  • the first recommendation “tag marketing” is in violation too. is there a 3rd party app that allows tagging of friends or oneself on whatever picture the brand would like to post up?

  • Definitely Facebook (Like Pages and Communities) are the first and
    foremost platform to get as many users as good your campaigns is
    running. Although you need to set up blogs first for engaging your users
    with you because when you provide information then they could take
    interest in your business and i believe SocialAliens(dot)com most
    trustable place to buy Real Targeted Facebook fans.