Social Media Campaign Stat Box
FYI : According to Facebook Promotions Guidelines all contests need to be administered through 3rd party apps.
Sometimes, all you need to increase the level of interaction on your Facebook Page is to sweeten the deal a bit with a little contest. This will not only give people a reason to keep on checking your page, but it will also increase the exposure of your brand and excite new brand fans of to join your page. Here are some contest ideas that you can refer to for inspiration.
The “Tag” Marketing
Simply post a picture of your product or your brand on a weekly or monthly bases and ask your fans to tag themselves in various parts of the picture for a chance to win either the items tagged or some other prize. IKEA was probably one of the first brands to leverage this technique effectively and it was a great hit with their fans.
While a scavenger hunt might be a bit more taxing on the contestants, its benefit is that it forces contestants to check your information a bit more in-depth. You can create a scavenger hunt on Facebook by laying out a trail of clues that might stretch over from your social media presence into your website or even Google maps. Buick is about to run another contest in their series of city focused scavenger hunts, which have been very successful in the past.
A “Submit Your Picture” Competition
This one can be held in various ways; you could ask you fans to submit their photos with your products, or ask them to submit their photos according to a certain theme, or just submit their photos for the heck of it and, in general, the response is a flood of pictures. Recently, Citroen UK asked their fans to submit their photos to convey three emoticons; :) :( and :S.
Pictionary With a Twist
This contest idea is usually interesting and creates a lot of engagement amongst your fans. The contest revolves around getting your fans to guess on a photo that you post on your Facebook and the person that gets it right, wins a prize.
Like This Update
This might be the simplest, just ask people to like a comment, photo, or a new fanpage for a chance to win a prize. MovieWeb, a popular movie news website, is running a contest for people who like their page to enter into a draw for a chance to win a couple of DVD sets.
Have you found this post helpful? Do you have any contest ideas? Share with us your thoughts and comments below.