“The people you know, the places you visit, the things that inspire you… together, these represent your unique Visual Life, and we want to celebrate it! People from around the world have uploaded photos and videos giving us a peek inside their visual lives.” From Intel’s Website
Ad agency, Amsterdam Worldwide, unveiled a series of blogger films, called “Visual Life,” for technology brand Intel back in January 2011. The series showcased top bloggers discussing how they use technology and how it has transformed their work.
Campaign Idea & Buzz:
The first video of the series documented the work of fashion blogger and photographer Scott Schumann, The Sartorialist. The video generated around a quarter of a million views in its first two weeks and has been viewed more than 850,000 times on YouTube and the Intel site, helping increase Intel’s YouTube channel views by 200%.
This campaign has done quite well, as it targets a digital savvy audience that is interested in learning about how top bloggers are utilizing photo and video technologies. Such viewers are more likely to share the videos with their social graphs, increasing the virality of the series.
Overall, the series takes on a lifestyle approach that is uncommon for tech brands, focusing on the effects that technology has had on each video’s featured subject, both personally and professionally.
Opinion & Lessons Learned:
I am totally head over heals for this campaign; it is fun, creative and shows concern for people, which is what great advertising is all about!
So, what can we learn from this campaign?
- Care about your customers and they will care about your brand in return. When you show your customers that you care about their brand experiences, you are building loyalty and attracting new customers as well.
- Create a full on experience. Pictures, videos and audio are great tools for attracting attention so use them for building an unforgettable online experience.
- Choose your social media channels carefully. One of the reasons this campaign was such a success is the combination of channels used to promote it. Youtube, Facebook and blogs are effective channels for marketing dynamic content. Always remember that when choosing your social media venues.
- Know how to target your audience by understanding your audience. Amsterdam Worldwide understood what Intel’s tech savvy audience needs and created a campaign that will suit their needs and thus ignite their interest and attract their attention.
Finally, I would like to know what you think of this campaign: Did you participate in it? And what do you think it it might have been missing?
Looking forward to your feedback and insights in the comments section below :)