T-Mobile’s Angry Birds Live

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

Conclusion:

Simple, fun, colorful and uniquely creative: these are the elements which every campaign seeking success should consist of.

How about you? Are you an Angry Birds fan/addict? Did you watch the video? What do you think could have been done to make the campaign more viral?

Looking forward to your comments and insights down below :)

Posted by Beirut on July 1, 2011.

Tags: ad, advertising, Angry Birds, animals, Apple Inc., Bird, business, Business/Finance, campaign, clip, Club Penguin, communication, Communication design, Computing, creative online and offline advertising, Digital audio, Entertainment/Culture, environment, Graphic design, Human Interest, Internet slang, iPhone, IPhone OS, marketing, Mass media, Memetics, Multi-touch, Neologisms, online, Online and offline, online and offline advertising, play, Politics, Smartphones, Social Media, T-Mobile, T-MOBILE NETHERLANDS HOLDING B.V., T-Mobile USA, Technology/Internet, Toy, viral marketing, youtube

Categories: Social Media By Example