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T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

Conclusion:

Simple, fun, colorful and uniquely creative: these are the elements which every campaign seeking success should consist of.

How about you? Are you an Angry Birds fan/addict? Did you watch the video? What do you think could have been done to make the campaign more viral?

Looking forward to your comments and insights down below :)

Posted by on July 1, 2011.

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Categories: Social Media By Example

  • I can almost guarantee this idea was spawned from that live action ‘peace treaty’ video from that Israel comedy show!

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