T-Mobile’s Angry Birds Live

Social Media Campaign Stat Box

: T-Mobile Angry Birds Live

: Products and services

: http://www.youtube.com/watch?feature=player_embedded&v=F_0VZhhSLDU

: Youtube

: T-Mobile Current & Potential Customers

: Fun

: June 2011

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

Conclusion:

Simple, fun, colorful and uniquely creative: these are the elements which every campaign seeking success should consist of.

How about you? Are you an Angry Birds fan/addict? Did you watch the video? What do you think could have been done to make the campaign more viral?

Looking forward to your comments and insights down below :)

: 3/5
: 4/5
: 5/5
: No
: 4/5

Comments and Reactions

  • http://www.spacecity.co.uk Peter Rimmer

    I can almost guarantee this idea was spawned from that live action ‘peace treaty’ video from that Israel comedy show!

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