T-Mobile’s Angry Birds Live

Beirut
Posted by Beirut on July 1, 2011
Filed under Social Media By Example
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Social Media Campaign Stat Box

Campaign Name: T-Mobile Angry Birds Live

Campaign Type: Products and services

Campaign URL: http://www.youtube.com/watch?feature=player_embedded&v=F_0VZhhSLDU

Social Media Channels Used: Youtube

Target Audience: T-Mobile Current & Potential Customers

Appeal: Fun

Date: June 2011

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

Conclusion:

Simple, fun, colorful and uniquely creative: these are the elements which every campaign seeking success should consist of.

How about you? Are you an Angry Birds fan/addict? Did you watch the video? What do you think could have been done to make the campaign more viral?

Looking forward to your comments and insights down below :)

Success: 3/5
Virality: 4/5
Innovation: 5/5
Feels like an ad: No
Brand visibility: 4/5
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About the author:

Beirut
ThoughtPick's Web marketing consultant, content writer and copy-editor. Born into a well-rounded and educated family igniting her interest in reading, writing and research. Graduated from the Lebanese American University with a bachelor's degree, with honors, in Marketing followed by an MBA. Currently an active writer, poet and blogger. ∼ Beirut

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