Social Media Campaign Stat Box
: T-Mobile Angry Birds Live
: Products and services
: http://www.youtube.com/watch?feature=player_embedded&v=F_0VZhhSLDU
: Youtube
: T-Mobile Current & Potential Customers
: Fun
: June 2011
Angry Birds
If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.
Campaign Idea & Buzz:
With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!
Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.
Conclusion:
Simple, fun, colorful and uniquely creative: these are the elements which every campaign seeking success should consist of.
How about you? Are you an Angry Birds fan/addict? Did you watch the video? What do you think could have been done to make the campaign more viral?
Looking forward to your comments and insights down below :)
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I can almost guarantee this idea was spawned from that live action ‘peace treaty’ video from that Israel comedy show!
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