[ hide ]

Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

loader

Social Media Explorer

By industry:

  •  
  •  
  •  
  •  

Top rated in terms of:

  •  
  •  
  •  
  •  

Dove Self-Esteem Campaign — Learn Social Media by Example

Thousands of women tend to strut around carrying the heavy burden of being influenced by media and commercials whether they like it or not. The bar of real beauty has been shifted and the price to pay for staying “beautiful” has been raised!

Therefore, and through combined marketing methods and in efforts to help in elevating the pressure females, of all ages, backgrounds and ethnicity suffer from, Dove was able to come up with a project concept dedicated to “real beauty”: Dove Self-Esteem Campaign/Fund.

Testimony of Change Due to Dove's Campaign

Testimony of Change Due to Dove's Campaign

: 5/5
: 5/5
: 4/5
: No
: 4/5

Japanese “Fit’s” Dance Contest — Learn Social Media By Example

Note: I have been avoiding this article for a couple of weeks now, because whenever I start writing it, I get lost in a series of “just one more” click and I don’t recover from it until hours later. So, in order to finish this article I had to compose it offline and then add the rest of the missing pieces later because it is that addictive. Let that be a warning to all those who will watch any of the videos here.

Lotte is one of the biggest food and shopping groups in Japan. To promote their new Fit’s soft chewing gum, they decided to partner with Youtube in releasing a series of commercials that encourage people to participate in their dance contest.

What is it about?

The concept is fairly simple: Get yourself a really popular idol like say Nozomi Sasaki, pair off with another cute guy, say Takeru Satou, add a chubby tubby girl for comic relief and have them all dance to more addictive than crack musical tune. And just to make sure that it does go viral, create a dancing contest around the video and invite everyone to post their videos on Youtube and the one with the most views wins a 100 million Yen (about $10,000). The only rule is that you have to follow the choreography clearly illustrated on the website

: 5/5
: 5/5
: 3/5
: Yes
: 5/5

Learn Social Media by Example: Chocolate Grasshoppers!

The Grasshopper campaign is unique for various reasons, whether its the method they choose to contact their audience or how they did it. All in all it’s a campaign that achieved it’s goals and exceeded them by taking a very unique approach to everything.

: 5/5
: 5/5
: 5/5
: No
: 2/5

Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

If you go to Target’s Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a “JibJab-like, NFL- and Valentine-themed” greeting card. Before you start creating the card, you can choose from one of five charities that you think should get the most money.

: 5/5
: 4/5
: 4/5
: No
: 2/5

DI’s Ad for Print Advertising — Learn Social Media By Example

DI’s Ad for Print Advertising — Learn Social Media By Example

Dagens Industri

Dagens Industri had a mission: Launching Zebra, a new 4 wheel drive for the Swedish market, they first thought of social media. However, they end up sticking to print advertising since it is "much simpler and easier"! This is the whole idea behind the Youtube video! The deduction is: social media is not always the right solution!

Read entire post »
Add your comment

Take a Break, Have an Orangutan Finger

Take a Break, Have an Orangutan Finger

Thanks For Giving Us a Break

Environmentalists are truly a unique breed, they are so driven and passionate about their causes and they see failure in apocalyptic terms. This makes them very effective as campaigners and willing to employ any method that might aid them. One of the most renowned and well establish in the field of environmental activism is Green...

Read entire post »
Add your comment

Learn Social Media by Example: “Give Me My Chuck” Campaign

Learn Social Media by Example: “Give Me My Chuck” Campaign

Be a nerd.. Join the herd!

The reason behind the unique "Chuck" campaign is NBC's announcement of stopping the series Chuck, which has garnered lots of critical praise, has not seen that translate into ratings success.

Read entire post »
Add your comment

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

The Pledge

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main parts: one which concerns the minors and the other which acts as a support for their parents.

Read entire post »
Add your comment

NHS Organ Donation Campaign — Learn Social Media By Example

NHS Organ Donation Campaign — Learn Social Media By Example

The NHS Organ Donation Campaign aims to increase the number of people on the NHS Organ Donor Register. The need for organ donors never stops. Read more to find out how they do it.

Read entire post »
Add your comment

Learn Social Media By Example: Dunkin Donuts Campaign

Learn Social Media By Example: Dunkin Donuts Campaign

A Snapshot of Dunkin's Recent Twitter Account

Dunkin Donuts used a Facebook Fan Page strategy combined with some Twitter help, @dunkindonuts to promote the idea of the campaign and attract more traffic to the fan page.Their main ideas was gaining access to friends of friends while helping brand advocates to feel equally rewarded and recognized.

Read entire post »
Add your comment
©2010 thoughtpick, copyrights reserved.