How many brands are properly making use of the free social media available for all? Is there at least one company that is doing it “just right” through the professional yet creative utilization of blends of online social media tools? And how long will this success linger on before complacency and greed to generate more profits takes over?

Well, first of all, and after conducting heavy research, the answer to my first question is: YES! There are companies out there who are taking the right steps and going the “extra mile” to bring both value and variety into their consumers’ experiences, Threadless is one of them.

Threadless Logo

Although you might already know it, but I feel it is necessary to emphasize that Threadless (company and team) is in no way responsible for this piece of, as some may call it, free publicity. Yet, since Thoughtpick’s team specializes in web marketing activities and social media tools, dos and don’ts, failures and successes, I have found it important to highlight the brilliance behind the work they are conducting online and their excellence in executing their marketing activities through effective mixtures of social media tools and platforms.

As I was surfing through the latest news articles online, looking for a new topic of interest to share with you, I came across Threadless and I was impressed, and trust me, I am not easily impressed! The idea behind their targeted “tees” highly combines both creativity and originality which I am not being exposed to much these days! Furthermore, the different approaches they use to spread the word about their products and earn consumer loyalty, whether through Youtube, unofficial blog, Twitter account, MySpace, RSS Feeds and others, are very customer-oriented and well-planned.

All I can say is: I notice a trend of an honest and sincere “give and take” relationship between Threadless and its target market and I salute that! They seem to first understand then value consumer needs which in turn allows them to use the feedback they collect in order to further perfect what they are doing! Those people know what social media is about and appreciate it!

Best of luck to threadless! Keep up the good work and please don’t let fame drive you towards complacency, greediness or hasty execution like it did to others!