Japanese “Fit’s” Dance Contest — Learn Social Media By Example

Note: I have been avoiding this article for a couple of weeks now, because whenever I start writing it, I get lost in a series of “just one more” click and I don’t recover from it until hours later. So, in order to finish this article I had to compose it offline and then add the rest of the missing pieces later because it is that addictive. Let that be a warning to all those who will watch any of the videos here.

Lotte is one of the biggest food and shopping groups in Japan. To promote their new Fit’s soft chewing gum, they decided to partner with Youtube in releasing a series of commercials that encourage people to participate in their dance contest.

What is it about?

The concept is fairly simple: Get yourself a really popular idol like say Nozomi Sasaki, pair off with another cute guy, say Takeru Satou, add a chubby tubby girl for comic relief and have them all dance to more addictive than crack musical tune. And just to make sure that it does go viral, create a dancing contest around the video and invite everyone to post their videos on Youtube and the one with the most views wins a 100 million Yen (about $10,000). The only rule is that you have to follow the choreography clearly illustrated on the website

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Blogging Tools I Can’t Live Without

When creativity is mentioned, one of the first things that people associate with it is the spark of inspiration. This is the moment when a solution crystallizes in the mind of the creator, where the strings of the divine puppeteer are hinged and the creator becomes an automaton focused solely on giving life to his vision. But this depiction, more often than not, undermines the path the creator had to tread to create the fertile environment that channels his creativity and allow ideas to blossom.

While blogging is sometimes looked down upon as being an elaborate form of “copy and paste”, it doesn’t have to be. The best bloggers offer original and engaging content for their readers that keeps them coming back for more. They approach blogging as a creative process, making it a necessity for them to adopt a routine which inspires them.

Here, I’ll be sharing with you my routine hoping that it will inspire you to create your own routine, or amend the one you currently follow.

Sources

Sources are the river that feeds a blogger’s inspiration, and that river should be a deep one. Even if you are a single issue blogger, you will still need to adopt a “big picture” view on things and drop the tunnel vision. And that’s were aggregators come in to play.

Newser

Tech Grid @ Newser

Newser is by far my favorite news aggregator and I check it at least once a day. The variety of topics and view points help to always keep me attuned to what’s going on around the world. It covers the entire spectrum of news from the absurd to the morbidly serious and from the technological to the inspirational. It’s grid view makes it very easy to skim through dozens of news items and posts in a matter of seconds.

[HOW TO] Getting the Elderly Up To Speed On The Internet: Facebook And Beyond (part 3)

After going through with my mother over the last two parts I left her for a week to try and experiment with what she learned and I was really proud of what she achieved. Never mind that she now checked the pictures of friends of friends of people I never heard of, but she was now curious about who is that girl that is commenting on my brother’s profile, and what are all those weird messages of psychics and farm animals that keep on showing up on her homepage. She also informed of a ‘new’ use that she has found for Facebook for she has ‘discovered’ that by clicking on events on the homepage she will be able to see and plan for everyone’s birthday and she was excited about learning that little tidbit on her own. While I could have delved deeper into Facebook explaining applications and games I choose to leave that for a different day and focus on taking her a bit outside of Facebook on this day, focusing our time on two things; Gmail and Skype.

[HOW TO] Getting the Elderly Up To Speed On The Internet: Making Friends (part 2)

In the first part we created a computer enviroment that requires little to no intervention by the user to get them from powering on their laptops to accessing their profile on Facebook. Using this setup my mother had more focus on what she needed to learn and deal with, sometimes we forgot how much a priori is required in order for us to navigate a website such as Facebook. Unless we break down the website into its smaller and simpler elements, the first time computer users will be presented with a very high learning curve and might be inclined to give up in frustration over how much they need to grasp before they are able to do anything with a computer.

Quirky News of the Web — November 2010

Quirky News of the Web — November 2010

Breast Feeding through Facebook

Previous quirky news posts: January - February - March - April - May- June - July - August - September - October - November There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is...

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[HOW TO] Getting the Elderly Up To Speed On The Internet: The Prerequisites

[HOW TO] Getting the Elderly Up To Speed On The Internet: The Prerequisites

Keep the options limited...

My mother is one of those people, she has been holding out from learning how to use a computer or browse the internet for the past 20 years, but now that everyone is just sending their photos through email and Facebook rather than through post, and they send each other message through the internet rather than through voicemail she...

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Black Friday Social Media Campaigns

Black Friday Social Media Campaigns

sports Authority's Campaign

Black Friday is a shopaholic's crack cocain, it's the one day that people don't need to make spurious reason for why they need to buy an item, they just do. The name comes from the accounting practice of marking off profits with black ink, and the Friday following Thanksgiving marked the first day that retailers traditionally went...

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Vote For Palin on Dancing with the Stars! — Learn SM by Example

Vote For Palin on Dancing with the Stars! — Learn SM by Example

Tweets for Bristol!

The Palin’s: what a family! While they are well known for their most famous quality of being … ubiquitously covered on ‘main stream media’. While Sarah Palin, big momma grizzly, is well know for her use of social media and the internet which she used to make herself relevant in the political arena and with...

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The Social Network: Major Errors

The Social Network: Major Errors

How True is True

The Social Network has been recieved extremely well by critics across the boar, earning a 97% from Rotten Tomato and being compared to classics such as 'Citizen Kane' and 'Rashomon' . The movie is superbly directed and script is impeccably written, and hell even Justin Timberlake gave a solid performance in his role of Napster creator...

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Interview with VisitorsCafé Founder: Your Custom Video Chat

Interview with VisitorsCafé Founder: Your Custom Video Chat

VisitorsCafe aims at enhancing the interactive features of websites by providing them with a video chat feature that can be added with a single line of code . The video chat enables websites to enhance the level of interaction available to their communities, and turning websites into cafes. This allows users to spend more time...

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