Marmite: Love it or hate it — Learn Social Media by Example

The thing about Marmite (what is it?) is that you either love it, or hate it. There’s no middle ground.

Due to this severe distinction, it is really easy to play on the these two groups feelings of intense love and intense hate for the product.

Marmite has been using this “love it or hate it” thing as a strategy for years, but that’s worth a whole post on its own, so we’ll do that later.

Homepage of Marmarati.org

Homepage of Marmarati.org

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Facebook: A Penny for Your Thought?

Except that, in this case, Facebook could possibly be asking you to pay a penny for your thought, rather than the other way round.

Okay. That’s a very misleading title from my side, but I can’t help it. People who claim that Google is the next evil empire, move over. I’m willing to bet some money on the fact that it’s actually the blue-faced Facebook that will wreck more havoc.

Let me introduce you to “Facebook Credits“, now open for applications that not only spam our sorry butts off, but are also about to do some ripping off. Basically, Facebook Credits is a currency that is aimed at making the purchase of virtual goods across Facebook’s apps easier.

How many Facebook Credits do you need today?

How many Facebook Credits do you need today?

Here’s what Deborah Liu, from Facebook’s blog, has to say about it: “By providing a single, cross-application currency, our goal is to making transactions simpler for users, leading to a higher conversion rate for developers. Specifically, our early testing has shown that users paying with Facebook Credits are significantly more likely to complete a purchase than the average Facebook user.”

To make it super easy, Facebook Credits supports different credit cards, fifteen currencies, mobile payments, and recently, PayPal.

“I’m With Coco” – Learn Social Media by Example

As organic social media campaigns often are, this campaign became viral quite by accident. When Mike Mitchell, a huge Conan O’Brien fan, tweeted a link to a poster he created in support of Coco as a reaction to the Conan O’Brien/Jay Leno debacle.

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European Union Kicks IE’s Butt

The European Union, believing that “not knowing you have a choice is no choice at all”, has made Microsoft integrate a Browser Choice window in their operating system for both new users and existing Windows PC users.

Information is Beautiful [video]

Aside from the fact that it a sight for sore eyes when it comes to design, this video is a fountain of information that really gives you a complete overview of the state of the Internet today.

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Sea World Connects Coaster Enthusiasts — Learn Social Media by Example

Sea World Connects Coaster Enthusiasts — Learn Social Media by Example

The Journey to Atlantis ride

I'm not sure if there are any statistics, but the internet seems to be one of the best niche-marketing platforms out there. It's easier for communities that share a passion for a very particular object/service/hobby to network around each other with the tools that the Internet provides.

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Microsoft Takes on Google with Social Outlook

Microsoft Takes on Google with Social Outlook

LinkedIn on Outlook Social Connector

These days, everything feels like it's being drip-fed Social Media. Don't get me wrong, I love Social Media, but companies are over-doing it, with the latest addition to the list of extensive-stitching-together being Outlook Social Connector.

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Learn Social Media by Example: Put Your Best Face Forward with Estee Lauder

Learn Social Media by Example: Put Your Best Face Forward with Estee Lauder

Estee Lauder photo touch-up expert fixes the photos even further after the make-up is done

I will go ahead and dare you to find a Facebook group with as much loving as Estee Lauder's. Check it out, it is absolutely amazing.

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Would You Sacrifice 10 Friends for a Whopper? – Learn Social Media by Example

Would You Sacrifice 10 Friends for a Whopper? – Learn Social Media by Example

The idea behind this application is hilarious. Use the Facebook app "Whopper Sacrifice" to delete 10 people from your friends list and get a free hamburger coupon.

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The Olympics Block Social Media (Or Not Really)

The Olympics Block Social Media (Or Not Really)

Everyone is banning social media these days...

Rule 49 of the Olympic Charter says that “Only those persons accredited as media may act as journalists, reporters or in any other media capacity."

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