Is Digg Hacked? Or is it Just the Most Brilliant Ad Ever?

If you visit Digg and then view their page source, you would see this piece of ASCII art embedded on top:


The ASCII art in Digg's source code

The ASCII art in Digg's source code

Wow. Has Digg been hacked?

Of course not.

Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars

Anger. Denial. Disappointment.

Those are some of the feelings people see and display when something we love is changed. How would you feel if your mother is suddenly changing your grandmother’s 100 year-old recipe that tastes just perfect as it is?

When “New Coke” was introduced in 1985, those three feelings that Coke fans felt caused a huge backlash. A flock of angry and disappointed letters were sent to the company, and according to Thomas Oliver, the author of “The Real Coke, The Real Story“, a psychiatrist that Coke hired to figure out the problem told the company that the people behind these letters and calls sounded as if they were discussing the death of a family member.

The New Coke story was the first thing that crossed my mind when I read about Nestle’s adjustment to “improve” their 73-year-old recipe. Except that it’s 2010, and the internet, and social media in particular, are here to save the day. Nestle are making good use of the fact that they can make their consumers share the excitement about this new recipe, rather than wait for a backlash.

Crunch Challenge on Facebook

Crunch Challenge on Facebook

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Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Skittles tossed the traditional idea of a website out the window, and created a corporate home by tying in together their presence on other sites.

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Google Bites Into Social Media With Google Buzz

Google is unleashing its sharp teeth on to social media, with its latest service, aptly called Buzz, which integrates with Gmail.

Infograph: The State of the Internet Today

Infograph: The State of the Internet Today

state of the

We believe that to pull off great online campaigns, you need to be familiar with the audience. Not your audience in particular, but the larger Internet audience that might com across your campaign. It is essential to keep the Internet's demographics in mind when creating any online content.

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Why Are All My Friends Suddenly Hot? Doppelgänger Week

Why Are All My Friends Suddenly Hot? Doppelgänger Week

My doppelganger: Chester Bennington

Facebook's Doppelgänger Week, where you change your profile picture to someone famous (actor, musician, athlete, etc). If you don't look like anyone in particular, you can use the Facebook application "Face Double" that will scavenge its system for your long-lost celebrity double.

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Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Learn Social Media by Example: The Ford Fiesta Campaign Analyzed

Some of the Facebook feedback

It is not functional design that has raised the numbers for Fiesta, it's actually their fantastic Social Media campaign. The Ford marketing team spent a lot of effort in making sure it got buzz on the Web.

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Sociology of Apple Products – Brain-Engaging Retrofuturistic Art

Sociology of Apple Products – Brain-Engaging Retrofuturistic Art

Sociology of Apple Objects — iPod

Apple. Sociology. Illustration. Technology. Design. Semiotics. Geekdom. French artist/designer/culture-fanatic Stéphane Massa-Bidal somehow managed to combine all these ideas together in some super blender and to actually come up with art. ART.

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Will the iPad Change Social Media?

Will the iPad Change Social Media?

iPad has a cool size

While many people are disappointed, saying that the iPad is nothing more than an oversized iTouch, I personally believe that it will be game-changing.

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How Addicted Are You to Social Media?

How Addicted Are You to Social Media?

20 signs that mean you're addicted to social media and check those you agree with.

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