How to Brand Yourself Online

Today, brands are everywhere; the water we drink is branded, the vegetables we eat are branded, the paper we print on is branded, even the socks we wear are branded!

Yes, it’s a “brand” new world.

The importance of branding

Branding is very important because it sets people’s expectations and creates an emotional attachment to products and companies. Well branded products convey a sense of higher quality, even when the quality of the physical product being sold is known to be low-end. A good example is Ikea—while their furniture is famous for being affordable, the company’s brand is so strong that people are likely to trust it over another affordable furniture store.

Branding YOU

What makes you stick out from the crowd? Photo by: Ledgard

What makes you stick out from the crowd? Photo by: Ledgard

While most companies have figured out the importance of branding their products, services and corporate culture, it’s time for us individuals to realize that it’s not just corporations and products that need to be branded.

Facebook Launches Its Own Version of “Retweet”

Obviously, since our last bout of complaining about how Facebook should realize it won’t ever be Twitter, way back in August, Facebook is still trying hard to become more like the micro-blogging platform.

This decision eludes me; I feel like there’s a main distinction between the two social networks, where Twitter is external and Facebook is internal. Facebook is more about friends and Twitter is more about content curation. Facebook is about digital communication with our real-world friends, while Twitter is about interaction with other netizens.

Eluding or not, Facebook started rolling out a new feature this week for its users. This feature is basically its own version of “retweet”, where the user can share what their friends shared, while sending an automatic hashtag “tag” a la Twitter as a notification.

How It Works

You are reading something a Facebook friend shared and you think “WOW, I want to share this with my friends too“! All you do is click a button, smartly placed next to the familiar “Comment” button.

Facebook "Share this"

The "Share" button is right next to "Comment" and "Like"

Google StreetView: Virtually Stealing Adspace

Google will soon introduce ad-retailing on outdated billboards in Google Street View.

Social Media Says: DIAL 90999 For Haiti

Following the devastating 7.0 magnitude earthquake in Haiti this Tuesday, the Internet population was looking online for ways to help.

Earn More Money With These Adsense Plugins For Firefox

Earn More Money With These Adsense Plugins For Firefox

Multiaccount Screenshot

Do you use Adsense for your blog? If you do, we have compiled a list of some of the best Firefox Adsense plugins that should make your life a little easier!

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Chrome Commercial: Taking Technology Out of Technology

This is a very nice video created by BBH for the Chrome browser, demonstrating the benefits of Google Chrome.

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App Review: KwiClick’s Firefox Search Plugin

App Review: KwiClick’s Firefox Search Plugin

KwiC hovers over other applications

Do we need another search gadget? MeetKwiClick, which has been described as "Firefox's dedicated searchbar on steroids." And it really is just that.

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Pimp-up Your Girlfriend’s PC This New Year’s

Pimp-up Your Girlfriend’s PC This New Year’s

Firefox is the world's best browser

Before running off into the arms of alcohol and disco-lights, give your girlfriend the gift that will make her year ROCK (or boyfriend, since this guide is written by a girl): a kick-ass machine for a kick-ass 2010.

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We Make Love and Creative Commons

We Make Love and Creative Commons

Creative Commons licensing options

We've all seen the cute little CC buttons all over the nooks and crannies of the World Wide Web. We've seen them on Flickr, blogs and Obama's campaign website. You might have even seen them beyond the screen, on a CD cover or a movie. But what the hell are the Creative Commons, exactly?

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Information Overload [image]

Information Overload [image]

An average day online is basically information overload

What is better than an infograph? An infograph about the internet :) This nifty infograph called "A day in the Internet" is mind blowing.

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