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Deductions and Realizations

10 Ways Leaving Facebook Changed My Life

10 Ways Leaving Facebook Changed My Life

I would like to share with you the 10 ways in which leaving Facebook have changed my life, maybe you would be inspired to leave as well, or maybe you would reconsider your Facebook use! Read more »

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A Case for Asking People to Keep Their Mobiles ON

Too often when attending talks or conferences people are asked to turn off their cellphones in order to not disturb the environment there. While I do agree that hearing an out-of-tune symphony is ring tunes... Read more »

Startup advice: A Metropolitan 4-Layered View of the Web & Time Invested

Most people invest a great multitude of both time and effort into the Web. Some of them like to share thoughts and media content, while others seek to share their experiences through specialized blogs. Regardless of the effort any of us provides, every time we use the web, we expect something in return; whether it be self satisfaction, money or reach. With that said, for each level of effort invested, there is a different ROI that can be expected or even reached as a maximum.

Busy New York - by Amy Strycula

Busy New York - by Amy Strycula

Through extensive research and my humble experience, I was able to come up with an analogy of the Web’s contribution levels comparing it with a city made up of 4 different layers.

1. The Web Citizen:

The web citizen is the minimal level of web existence and it requires less effort, money and/or time in order to become a part of an online community. For example, uploading a YouTube video, posting a comment, or uploading a couple of photos to Flickr. There is no question that these events add value to the Web, and give personal satisfaction to the user. But can a user, with more time and resources, do more, and give back more to the Web?

That’s where the second level comes to play…

2. The Cafes & Restaurants of the Internet – the communities:

This is the community and social circles part of our city analogy including blogs, YouTube channels, Facebook and Twitter social circles. By creating an account on any of these, you build a community around yourself (or brand). Now, the effort you’re spending is more organized, benefiting more people, and in return benefiting you by allowing you to reach more people, and maybe make a bit of money if you add adverts to your Blog or YouTube channel. But information, videos and photos are so common, and there is nothing you cannot find online if you look in the right places.

The next level up is offering Web utilities and services…

Paulo Coelho Knows How to Use Social Media Better

Since the dawn of time, human beings have felt the need to share – from food to art. Sharing is part of the human condition. A person who does not share is not only selfish, but bitter and alone.” Paulo Coelho

Paulo Coelho's Facebook fan page showing more than 500k fans!

Paulo Coelho's Facebook fan page showing more than 500k fans!

As usual, inspiring words from the beloved Brazilian writer Paulo Coelho; words that do not only highlight an innate need in us – human beings – but also give us a better insight about the reasons why the web’s evolution into a social hub became a big success. This social hub brought people together to share their fears, emotions and thoughts, along with many others concerns and feelings amongst each other.

The other day, while reading Paulo’s latest novel “The Winner Stands Alone”, I realized that this wise man simply sees things better. He pauses, he thinks and he feels and he then collects it all into words that fly to the hearts of other people around the world carrying the beautiful insights of his enlightened soul. He, himself, is a warrior of light; a lingo that he created to define people who fight their way into life to achieve their dreams and fulfill their destinies.

With such deep understanding of human nature, such an insightful look on life and a core spirit that strives on interacting with other people, the success of Paulo Coelho in social media comes as no surprise. He uses the new found Web tools efficiently and in a very natural way to reach out and interact with more and more people. It is like social media is exactly what a writer, who aims to touch people’s hearts, needs.

Paulo Coelho engages with his fans through his blog, Facebook account, tweets, Flickr photos and YouTube videos. He doesn’t only offer his stream of inspirational thoughts in his books, but he also takes the extra mile of sharing them with the world on a daily basis and through different media.

Blackberry Storm Vs. iPhone 3G: Should Social Media Be the Judge?

Is social media turning into one of the top reasons for purchasing trendy, fashionable and tech products these days? How dependent are we becoming on social media channels when it comes to purchasing decisions? Is it fair to solely depend on social media channels such as Youtube in order to decide whether to purchase a certain product or its competitor?

“I’d Kill to Meet Milo”! Why Xbox Project Natal’s Campaign is A Success

Is social media proving to be the number one advertising tool across the globe? How could social media be best utilized in order to attract potential customers and breed loyal ones? How important is it to build up excitement for the launch of a certain product/service before its actually in the market? What are the reasons and facts behind Xbox Project Natal’s social media campaign’s success?

Mac Uses Comedy & Characters to Overpower Microsoft!

Mac Uses Comedy & Characters to Overpower Microsoft!

Timeline of Macintosh Models

Is viral marketing still the key to a brand's success? What are the main elements that steer a social media marketing campaign towards a "viral" positioning? What are the strategies and techniques some of the brand marketers use to gain a wide exposure?

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10 Things I Hate About So-Called Gurus!

10 Things I Hate About So-Called Gurus!

A guru with poor listening skills!

What is the real definition of the word "guru"? How many real gurus, on different topics, could there possibly be? And what is this new emerging trend of having people describe themselves as gurus in their biographies and resumes?

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How is Social Media Reshaping the News Industry?

How is Social Media Reshaping the News Industry?

NY Times on Twitter

Social Media has set a new milestone in the history of media and re-defined the way people access information. News Media outlets are changing their business model in many ways to harness social media powers.

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15 Types of Twitter Users: Which Type Do You Think You Are?

15 Types of Twitter Users: Which Type Do You Think You Are?

Are Twitter users all the same to us or do we have different types of Twitter followers, regardless of their numbers and reasons for being on Twitter? What are the main types of Twitter users and what are their distinctive characteristics?

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Social Media: The New Path to World Peace & An End to Racism?

Social Media: The New Path to World Peace & An End to Racism?

Twitter Visitors Country Rank

Will world peace always be a Utopian dream? Is open unrestricted communication between different cultures and across unlimited boarders the way to achieve world peace? Are social media platforms and services slowly paving the path to a better, more peaceful tomorrow for all with there is no room for racists?

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Does Yahoo! Mail Applications pose a challenge for Google Wave?

Does Yahoo! Mail Applications pose a challenge for Google Wave?

Yahoo! Mail Applications

Both Yahoo and Google seem to realize that opening their email platforms would be their way to compete in the social networking arena. Using their email user-bases is not a bad approach to conquer areas that are only possible with platforms like Facebook and MySpace. Competition is good, it brings us - the users - revolutionary technologies!...

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