Twitter is a very useful tool to spread breaking news, we have seen it time and time again used by people and organizations to announce their scoops. Usually, tweeps are the ones that decide what is worth spreading so they retweet what they like and ignore the pieces of news that doesn’t interest them.
The thing is that influential tweeps who spread the news are usually very passionate about their topic and don’t take it lightly when someone is promising them the moon and fails to deliver. And that’s exactly what the Guardian learned the tough way.
The paper’s sports editor, @ianprior created a buzz on January 27th by tweeting the following:
“Major – and boy do I mean it – football exclusive coming up on guardian.co.uk sometime around 5.30.” — see tweet
That created a storm of speculation as to what that news might be, and it rocketed the #GuardianExclusive tag into a trending topic.