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Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

An attempt to try and separate social media users' efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure... Read more »

What Is It Like to Work With Facebook & Zuck?

What Is It Like to Work With Facebook & Zuck?

We have all heard about how it feels like to work in Google and how Google is the trend setter of creating the perfect environment for creativity and employee retention. But Facebook is different, rarely have... Read more »

Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them“. Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

Social media is definitely the power tool helping people reach their goals in making those converts!

In the case of brand marketing and positioning, there is mainly one winner in this human persuasion and social media equation: brands! Brands highly benefit from the need of people to share what they like and what they enjoy. Consequently, the overall effort of brands to appeal to their consumers and attract potential customers slowly decreases: yes, we are doing most of the work!

Therefore, I decided to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting!

For my first two brands, I chose Pringles vs. Lay’s.

What Is It Like to Work With Facebook & Zuck?

We have all heard about how it feels like to work at Google and how Google is the trend setter of creating the perfect environment for creativity and employee retention. But Facebook is different. Rarely have we ever heard about how it feels like to work with Mike Zuckerberg, a company that employs more than a 1,000 able people must have a story or two to share.

The fact that rarely anything about working at Facebook, or with Zuckerberg, is featured in the media made me curious to learn more about.

The Beginning

450px-markzuckerberg

Zuck Man

Mark Zuckerberg was somewhat of a local celebrity at Harvard in the fall of 2003. His first site Facemash was a hit at campus; a hot-or-not site for Harvard. Due to that popularity, he was recommended to code another project.

During that time Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra were on the lookout for a programmer to code their idea for them. They wanted to create a social media network for students at Harvard and then potentially expand it to other universities. Based on the recommendation they received, they contacted Mark, and both parties agreed to start working on the project. While at first Mark was enthusiastic about the project, shortly his tone and enthusiasm waded. He went from saying “I read over all the stuff you sent and it seems like it shouldn’t take too long to implement, so we can talk about that after I get all the basic functionality up tomorrow night” to “The week has been pretty busy thus far, so I haven’t gotten a chance to do much work on the site or even think about it really“.

10 Ways to Manage Your Social Media Staff

I would like to invite managers and employees working in social media to review my ideas of the top 10 ways to managing social media staff effectively.

We Make Love and Creative Commons

We’ve all seen the cute little CC buttons all over the nooks and crannies of the World Wide Web. We’ve seen them on Flickr, blogs and Obama’s campaign website. You might have even seen them beyond the screen, on a CD cover or a movie. But what the hell are the Creative Commons, exactly?

The Potion Recipe Behind a Ridiculously Addictive Game!

The Potion Recipe Behind a Ridiculously Addictive Game!

Mario Bros Bowser

What is it about games that invites us and seduces us to divorce our realities and immerse our selves in an alternate reality and invest into what appears to be a total waste of time. Read on for the game theory...

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50 Top Noise-Free Twitter Tips in Social Media, Marketing, SEO & Design! Part 5

50 Top Noise-Free Twitter Tips in Social Media, Marketing, SEO & Design! Part 5

Image from www.wsdeans.com

Below you will find our fifth specialized well researched list of 50 Top Twitter Tips and Links divided into 5 distinctive categories: 1) Social Media & Technology, 2) Marketing & Advertising, 3) Design, 4) SEO, 5) Motivational & More.

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Top 10 Social Media Golden Posts: Rules, Tips & Know-How’s!

Top 10 Social Media Golden Posts: Rules, Tips & Know-How’s!

More Social Media Links

A compilation of our top 10 social media golden posts, with a brief summary on each, in order to make it easier for you to locate, read and further gain deeper insights from our experience in this field.

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Android, Gizmo5 & adMob: The Scary Thought of Google As My Mobile Operator

Android, Gizmo5 & adMob: The Scary Thought of Google As My Mobile Operator

Who does the Google answer to?

The Google Leviathan has been on the move lately, engulfing several smaller fish on the internet. The latest "victim" being Gizmo5 a VoIP service a la Skype. Gzimo5 Coupled with Google Voice has the prospect to be a very seductive concoction. Users will sign up to Google Voice and get a phone number that will forward all their calls...

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5 Ways for Using Social Media to Bring about World Change!

5 Ways for Using Social Media to Bring about World Change!

Dove of Peace

Is social media sufficient for bringing about change worldwide? Which social media channels and tools are actively involved in promoting causes? And how do we make the best of these in the little time we have within our daily routine?

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User Manual: What to Expect When Using Social Media?

User Manual: What to Expect When Using Social Media?

Be Ware of Spam!

A categorized list pointing out the good, the bad and the ugly which one must expect to encounter through his/her use of social media channels, tools and platforms.

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