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Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

An attempt to try and separate social media users' efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure... Read more »

What Is It Like to Work With Facebook & Zuck?

What Is It Like to Work With Facebook & Zuck?

We have all heard about how it feels like to work in Google and how Google is the trend setter of creating the perfect environment for creativity and employee retention. But Facebook is different, rarely have... Read more »

Sweden Uses Social Media to Connect with MENA Countries

The Swedish Institute (SI) is a public agency that promotes interest in Sweden. One of the major goals for establishing the SI is to create mutual relationships with other countries around the world. In order to achieve that, awareness of and interest in Sweden must increase. The SI believe that contacts and strong networks increase sharing and application of knowledge and innovative ideas to all areas; whether they be trade, culture or even politics. That has set the ground for the birth of the Young Leaders Visitors Program (YLVP), a program that uses social media at its core in order to lay a foundation for dialogue, mutual understanding and knowledge-sharing among young opinion-makers from different Arab countries and Sweden.

The Danish Cartoons highlights Cultural Barriers

Young Leaders Visitors Program

Young Leaders Visitors Program

Being the northern neighbor of Denmark, Sweden felt the heat of the aftermath of the cartoon facade. Cultural barriers and common misconceptions aggravated the cartoon problem and left the Danish government with no clue of how to handle the rage of Muslims around the world while at the same time maintaining their own values of sacred freedom of speech. Denmark has most probably been very -let’s say- unlucky, but what are the chances that a similar problem would hit Sweden next time? There are obviously big cultural and moral differences between countries around the world, differences that may just spin out of hand and turn into a huge financial and economical loss.

Would stronger communication channels and networks help?

The huge risk of a similar problem necessitates better communication channels and stronger networks. That is exactly where the YLVP program excels. Started in 2008 – with yearly iteration in mind – the YLVP brings around 25-30 young entrepreneurs from different Middle Eastern and North African (MENA) countries and Sweden together in an attempt to build a stronger network. The selection criteria of the participants focus mainly on their level of engagement with their local societies through different media outlets  (newspapers, blogs, film making, …etc) and their passion towards human rights and human development related issues.

Mac Uses Comedy & Characters to Overpower Microsoft!

Is viral marketing still the key to a brand’s success? What are the main elements that steer a social media marketing campaign towards a “viral” positioning? What are the strategies and techniques some of the brand marketers use to gain a vast reach and a wide exposure?

Just as many of us have been spectators of different wars, battles and rivalries amongst different people throughout history, we have also been witnesses to, what seems to be, the never ending battles between brands trying to reach the “king of the jungle” status. Naturally, the first battle that would come to mind is: Pepsi vs. Coke followed by McDonalds vs. Burger King. Though their marketing strategies are not entirely ethical, these competing brands have been able to sustain a high level of quality at affordable prices for their customers.

Not so long ago in the early 90’s, a surviving player was resurrected with a new and stronger image to present to the competitive world wide markets in the hardware/software technology field, the Mac, creating a new challenge for Microsoft and stirring up the debate: can Microsoft’s PC become replaceable after all those years? Could there really be a better alternative? Mac’s answer was: Definitely yes!

According to Apple reports, and for the second quarter of 2009, the company posted revenue of $8.16 billion and a net quarterly profit of $1.21 billion, or $1.33 per diluted share. Gross margin was 36.4 percent, up from 32.9 percent in the year-ago quarter. International sales accounted for 46 percent of the quarter’s revenue.

Timeline of Macintosh Models

Timeline of Macintosh Models

But how? How was Mac able to grab and sustain the attention of many previous loyal Microsoft users?

When Mac made its comeback to the scene, not only did it provide solutions to current Microsoft PC problems, it also provided creative, out of the box viral marketing campaigns to spread the news about its uniqueness and why it is different. Furthermore, Mac was able to gain a high market share through a short period of time through personifying its ads, making them connect with the target audience and speak their language.

Let’s explore at the following examples:

How is Social Media Reshaping the News Industry?

Social Media has set a new milestone in the history of media and re-defined the way people access information. News Media outlets are changing their business model in many ways to harness social media powers.

18 Top Free Twitter Content Sharing Services Based on Compete Analytics…

A list of 18 Top Free Twitter Video, Music, Photo, Snippet, URL & File Sharing Services.

50 Top Noise-free Twitter Tips & Links in Marketing, SEO, Design & Writing!

50 Top Noise-free Twitter Tips & Links in Marketing, SEO, Design & Writing!

Award Winning Tips & Links

Wouldn't it be just great if you could find the most useful tweets and links about the hottest most interesting topics online, all in one place? In this post you will find a specialized well researched list of 50 Top Twitter Tips and Links divided into 5 distinctive categories: Social Media & Marketing, Design, SEO & AdSense, Writing...

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Got a Debate to Ignite? 5 Dedicated Online Debate Services Compared

Got a Debate to Ignite? 5 Dedicated Online Debate Services Compared

All 5 Debate Platforms Traffic compared at Compete.com

There are very few platforms that are dedicated to online debate. What does this mean? Is there an area that is yet to be conquered? Or is it just that people are satisfied with using other platforms they have on hand? Are you satisfied with the available debates options?

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Top 10 Web Startup Business Screwups!

Top 10 Web Startup Business Screwups!

A Table of Web Companies that Vanished!

Why do many new web startups, with great ideas, valuable assets and deep motivation, fail? What are the major mistakes small businesses commit leading them to failure? What can be done to prolong the life of a startup rather than bring its business life to a guaranteed end?

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Redditors, here is what you vote up for…

Redditors, here is what you vote up for…

Thank you jyoungest1 for the picture

What do Redditors vote for in term of categories, stories and titles? How do Reddit submitted stories differ from other social bookmarking websites? Is it true what Redditors claim of having better quality submissions?

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25 Hard Learnt Twitter Survival Lessons: Dos and Don’ts!

25 Hard Learnt Twitter Survival Lessons: Dos and Don’ts!

Be Creative!

What are the best Twitter practices an active tweep can carry out to make the best out of his/her overall Twitter usage? How can you gain the trust and retweets of other tweeps? And what are the things that you should avoid doing when you're using Twitter?

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10 Social Media Campaigns that Failed! Avoid their mistakes!

10 Social Media Campaigns that Failed! Avoid their mistakes!

What truly defines a failed social media campaign? What are the factors and elements that drive a social media campaign to its doom? What are the worst social media campaigns online? What can be learned from the mistakes they have made?

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