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Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

An attempt to try and separate social media users' efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure... Read more »

What Is It Like to Work With Facebook & Zuck?

What Is It Like to Work With Facebook & Zuck?

We have all heard about how it feels like to work in Google and how Google is the trend setter of creating the perfect environment for creativity and employee retention. But Facebook is different, rarely have... Read more »

10 Social Media Campaigns that Rock! Learn How to do the Same!

What defines an exemplary social media campaign? What are the elements necessary to capture consumers’ attention and bring about interest and participation in any given social media campaign? What are the best recent social media campaigns online? How can we measure the success of a social media campaign?

A Brief Intro

It is definite that things in life are never just black or white; they usually come in different colors and shades which naturally applies to everything we do, see, touch, feel and so on.

Recently, one of the main focuses of companies with online presence and dedicated communities is creating and designing original, top-of-the-line, creative and motivating campaigns using social media.

Here is where the colors come in play! If we assume that colors are the intensity of a social media campaign’s success, brighter colors being most accomplished and so on, it can be quite difficult to determine which campaign was executed perfectly! Yet, after conducting some research, I have been able to highlight 10 brands that were able to pass the test with flying colors!

10 Social Media Campaigns that Rock:

1. “Give Me My Chuck” campaign – using social media to pressure the NBC to continue to broadcast the third season of Chuck!
[ See this campaign’s Social Media by Example review on Thoughtpick ]

Save Chuck Campaign

Save Chuck Campaign

2. Sea World’s Whale social media campaign – a unique integrated campaign that “serves as a bit of a reminder about some of the clever social media marketing that can be done beyond the typical diet of Facebook Pages, Twitter and YouTube.”
See this campaign’s Social Media by Example review on Thoughtpick ]

Mixx: Your Nappy Downtime is Affecting Our Waking Hours!

We know, it’s not only Mixx! Twitter, Facebook, and Reddit have had their share of downtime as well.

As Allan Graham puts it, “When it comes to availability, Web site operators should take a page from Yogi Berra’s playbook. When asked whether he would be dining at a famous restaurant, the legendary Yankee catcher said, “Nobody goes there anymore. It’s too crowded.” Likewise, if your Web site is too crowded with volume it can’t handle, or suffers downtime for any reason, the “e” portion of your business is quickly closed.”

Screenshot: Mixx Napping!

Screen shot: Mixx Napping!

So, how does downtime really affect large websites such as Mixx, Facebook, Twitter and others? Are friendly error pages “friendly” enough to conceal those errors? What are the direct and indirect costs of such inconveniencing errors? And what can be done in order to avoid or at least just contain the damage done?

The Direct and Indirect Costs of Website Downtime:

  • The direct costs mainly effect the employees’ performance levels, extra developers overtime hours to fix the issue and might lead to losses in sales and overall productivity.
  • The indirect costs is mainly the effect on the client, since this incident might drive him/her to use an alternative competitor instead, which in turn leads to loss of current and potential customers.

Actions to be Taken:

  • Ask your “geeky” server admins to implement all possible available methods to prevent such occurrences starting from caching, to on the spot monitoring, auditing and instant alerts – here is a link to a list of 420 website testing tools that might help them do their job better!
  • As Good Marketing Ideas Article suggests, contact clients in the case of a downtime and use this issue to your advantage for marketing and keeping clients engaged. We further advise that you keep clients active and aware of what’s going on through Twitter and Facebook.
  • In more efforts to keep clients captivated, we also suggest that you utilize this free time (for you and your clients) to create offsite discussions and forums about features or improvements and obtain client feedback during the time your users want to use your service but are unable to do so.

So, finally, the question I’d like to ask you is: Do you think technology is holding the internet back?

69% of Web News is Google, Twitter, iPhone, Yahoo and Microsoft!

Is Microsoft, Twitter, iPhone, Yahoo and Google news the only hot topics in the world? If 69% of news is dedicated to those 5 giants, how will start ups ever be seen or heard? Are news resources being fair with new, creative start ups with original ideas and well-executed implementation?

You’re not a writer? Try Tumblelogs!

Many of us dream to have the ability to express ourselves fully and openly to the world surrounding us. Many often opt to, maybe one day, become great writers, and have the ability to write about what we feel, what we learn, the things we see, our experiences, the sensations we go through and the […]

Top 7 Crimes Best Bloggers Commit!

Top 7 Crimes Best Bloggers Commit!

Crimes a Blogger can commit :) ... Thanks to "Call thedoctor" of Flickr

Here is a one stop read of the top 7 mistakes that bloggers and site owners fall into after creating original and unique pages...

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13 Viral Twitter and Flash Games Analyzed!

13 Viral Twitter and Flash Games Analyzed!

Beat My Tweet on Twitter

ThoughtPickers dived into the world of simple viral games – mostly twitter and flash based games –. We played, researched, and investigated... but mostly played ;) ...

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What Would A Stumbler Thumb Up?

What Would A Stumbler Thumb Up?

Etsy: Buy/Sell Everything Handmade

What are the hottest topics floating around the world wide web? What are the basis on which users of Digg. Reddit, Stumble Upon, Mixx and other social bookmarking sites pick their favorite blogs posts, pages and sites? How could you create something that will stand out amongst a crowded virtual world of endless knowledge and […]

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Karma-lization! The Pros & Cons…

Karma-lization! The Pros & Cons…

Is social media karma all what it's blown out to be? Or is it just an evil plot to alter behavior and manipulatively condition online users?

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Facebook’s Evolution: Biting off Chunks of the SN Market!

How long is Facebook going to stay, as I may call it, “The Big Boss” when it comes to Social Networking sites? Are Facebook’s continuous efforts to bite off chunks of the social network market proving to be successful and how much of the chunks can it digest? Are there any currently available sites which […]

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Touching Social Media Success Stories

Different emotions sprung up my head while researching stories of successful social media campaigns in mobilizing people for different causes. The research itself wasn’t really a hard task as I knew where to start at. Actually my memory saved me. It allowed me to remember that at the social media panel in Alexandria, Markmedia...

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