[ hide ]

Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

loader

Social Media Explorer

By industry:

  •  
  •  
  •  
  •  

Top rated in terms of:

  •  
  •  
  •  
  •  

Learn Social Media by Example: Food & Beverage Industry Lessons

When one has finished building one’s house, one suddenly realizes that in the process one has learned something that one really needed to know in the worst way – before one began.” Nietzsche

Learning after doing is usually costly, in terms of time, efforts and resources. This gravely applies to social media constructed campaigns.

Moreover, one of the major keys of successful learning experiences is finding commonalities between related analyzed topics in order to determine common grounds thus have a more solid ground of knowledge. This helps enable you to apply theoretical teachings to your upcoming social media campaigns.

Therefore, when looking at the below titles of food and beverage related campaigns, what can we learn? And what applies to all of them?

Marmite: Love it or hate it — Learn Social Media by Example
Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign
Learn Social Media by Example: Pepsi Refresh Project
Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars
Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Marmite Fanatic!

Marmite Fanatic!

Toyota Turns To Twitter To Repair Its Image — Learn Social Media By Example

Numerous brands have been turning to Twitter to participate in conversations with consumers and to influence the way they are positioned and viewed. Remember Kevin Smith and Southwest Airlines?

Toyota’s reputation has been heading downwards towards the pits and a lot is being at stake! Therefore, for a fast, effective and even cheap response, Toyota turned to Twitter to redeem itself and yet again, repair its image worldwide!

Idea & Objectives:

A crisis-management strategy!

The main ideas behind Toyota utilizing Twitter are: 1) To help stem the tide of negativity and 2) To deal with the backlashes that have been heaped upon it during the car recalls period. It seems that someone at Toyota is into social media, especially Twitter, and he/she have done their homework on the effectiveness and efficiency of utilizing Twitter in situations like these!

Toyota Conversations Example 1

Toyota Conversations Example 1

The Japanese auto giant has launched a branded channel on TweetMeme, in partnership with Federated Media, which aggregates and organize Twitter conversations regarding Toyota“.

: 3/5
: 4/5
: 3/5
: No
: 5/5

Tron Legacy Viral Campaign – Learn Social Media by Example

Tron is by definition a cult classic that spawned a video game, a comic book and an up and coming TV series. The movie was released in 1982 to mixed critical review, while it had a solid story and featured the first heavy use of CGI in a feature film it never appealed to the critics or the general public. But there definitely was enough neon clothes and light cycle coolness to woo sci-fi fans across many generations.
In February 25th a viral campaign appeared on several websites that gave fans a chance to pick up the tickets to the premiere of the Tron Legacy in 5 different cities around the world.

: 3/5
: 4/5
: 4/5
: No
: 4/5

Harry Potter Tweet – Learn Social Media by Example

With this campaign, you can select from a range of spells and then cast a spell on your chosen followers Twitter account. The three spell-casting options include shrouding the follower’s Twitter page in darkness, sending a flock of birds that fly across the screen and declaring affection for a follower by sending a love potion.

: 2/5
: 3/5
: 1/5
: Yes
: 5/5

DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

Campaign Symbol

This campaign adopts an "innovative multilateral approach" to cancer research and public health cancer prevention.

Read entire post »
Add your comment

Marmite: Love it or hate it — Learn Social Media by Example

Marmite: Love it or hate it — Learn Social Media by Example

Homepage of Marmarati.org

The campaign kicked off early November 2009 with a hand-picked collection of netizens who were invited to join the "Marmarati", a Victorian-style secret society for Marmite lovers. These netizes were invited to an event (complete with covered eyes and blind sampling) to try out Marmarati.

Read entire post »
Add your comment

Honda Accord Crosstour — Learn Social Media by.. Failure

Honda Accord Crosstour — Learn Social Media by.. Failure

OUCH!

Given the amount of money and time that goes into designing a new car it is easy to get blind-sighted by your own ego and lose the ability to evaluate your product objectively. It also didn't help much that the marketing wheel of the industry was a closed loop and controlled for limiting any dissenting view of a new product.

Read entire post »
Add your comment

“I’m With Coco” – Learn Social Media by Example

“I’m With Coco” – Learn Social Media by Example

I'm with Coco t-shirt

As organic social media campaigns often are, this campaign became viral quite by accident. When Mike Mitchell, a huge Conan O’Brien fan, tweeted a link to a poster he created in support of Coco as a reaction to the Conan O’Brien/Jay Leno debacle.

Read entire post »
Add your comment

Dove Self-Esteem Campaign — Learn Social Media by Example

Dove Self-Esteem Campaign — Learn Social Media by Example

Free Dove self-esteem shirt

Learn more about conducting successful social media campaigns through this amazing campaign executed by Dove: The Self-Esteem Fund.

Read entire post »
Add your comment

Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

In support of the charity for kids

If you go to Target's Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a "JibJab-like, NFL- and Valentine-themed" greeting card. Before you start creating the card, you can choose from one of five charities that you think should get the most money.

Read entire post »
Add your comment

Like us on Facebook

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats!

Big Advert

Share a post

Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?

Explore Thoughtpick

Our Archived Posts

Try Our #FF Helper App

FollowFriday Helper makes playing Twitter's #ff a piece of cake!

A brand new way to recommend tweeps based on how you tweet...

We're on Twitter

Oops, something went wrong and we could not display the latest tweets! :(

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.