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Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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Avatar Movie — Learn Social Media by Example

Avatar The Uber Block Buster

Avatar The Uber Block Buster

Hollywood has certainly been one of the great adopters of internet and social media marketing. Some of the greatest internet marketing campaigns have been given to us by the movies, campaigns like that of The Dark Knight were truly game changing. Ever since early December, the movie world has been abuzz with one word “Avatar”, with an impressive nine award nominations in March 7th at the 82nd Academy awards ceremony, it was certainly one of the biggest movies of not only the decade but of all time.

A movie that was truly entertaining, bringing 3D cinematics to the mainstream and raising the bar for special effects. While Sam Worthington and the Na’vi own part of their success to Mr. James Cameron’s genius, a great social marketing campaign helped propel the buzz around “Avatar” to stratospheric heights on the internet; giving it the boost it needs to break a Titanic record.

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Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Previous campaigns

Dip & Squeeze with Ease!

Dip & Squeeze with Ease!

Heinz might be famous for its ’57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.

Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.

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Sea World Connects Coaster Enthusiasts — Learn Social Media by Example

I’m not sure if there are any statistics, but the internet seems to be one of the best niche-marketing platforms out there. It’s easier for communities that share a passion for a very particular object/service/hobby to network around each other with the tools that the Internet provides.

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Learn Social Media by Example: Put Your Best Face Forward with Estee Lauder

I will go ahead and dare you to find a Facebook group with as much loving as Estee Lauder’s. Check it out, it is absolutely amazing.

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Learn Social Media by Example: Pepsi Refresh Project

Learn Social Media by Example: Pepsi Refresh Project

The Pepsi Refresh Project

With news about Tim TeBow Superbowl ad and CBS censorship filling up the headlines leading up to the Superbowl ad fest there was another headline that was worth examining. Pepsi a staple of Superbowl ads for 23 years will not be partaking in the marketing fiasco and instead will invest $20 million dollar in a Social Media campaign....

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Would You Sacrifice 10 Friends for a Whopper? – Learn Social Media by Example

Would You Sacrifice 10 Friends for a Whopper? – Learn Social Media by Example

The idea behind this application is hilarious. Use the Facebook app "Whopper Sacrifice" to delete 10 people from your friends list and get a free hamburger coupon.

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Armani Underwear 2010 Campaign: Ft. Megan Fox

Armani Underwear 2010 Campaign: Ft. Megan Fox

Megan Fox Strips For Armani!

Thought there are some doubts, and even jokes, about her acting skills, Megan Fox sure is able to capture your attention, half nude, on a billboard or as you innocently surf the internet while wearing sexy, slick Armani underwear!

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Learn Social Media by Example: Chocolate Grasshoppers!

Learn Social Media by Example: Chocolate Grasshoppers!

Edible Grasshoppers

The Grasshopper campaign is unique for various reasons, whether its the method they choose to contact their audience or how they did it. All in all it's a campaign that achieved it's goals and exceeded them by taking a very unique approach to everything.

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Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars

Nestlé Crunch: Changing the Recipe with YouTube, Facebook, and Olympic Stars

The fans are still voting on whether it was the crunch or the chocolate...

Nestle are making good use of the fact that they can make their consumers share the excitement about this new recipe, rather than wait for a backlash.

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Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Alexa traffic rankings for "Skittles.com"

Skittles tossed the traditional idea of a website out the window, and created a corporate home by tying in together their presence on other sites.

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