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Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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Ken’s Campaign to Win Barbie’s <3

M. Bamieh
Posted by M. Bamieh on February 22, 2011
Filed under Social Media By Example
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How come I didn’t receive the memo about this? Apparently, Ken and Barbie have broke up in 2004. The Malibu girl opted for a surfer dude called Blaine breaking Ken’s heart and now, 7 years later, Ken has finally forgave party and has launched a social media campaign to win the heart of his beloved again by Valentine’s day.

What is it about?

Ken and Barbie are an iconic couple; if you look-up the definition of the word, you’ll find Ken & Barbie written next to it. She dropped him like the accessory that he is for a surfer toy boy. If she didn’t run off with Blaine, Ken and Barbie would have been together for 50 years but Ken has a forgiving heart is leaving it up to the fans to decide whether they should get back together or not. By visiting Facebook.com/barbie you will be able to vote on whether or not they should give it another shot.

The campaign is partly done to promote the new sweet talking Ken toy.

Success: 3/5
Virality: 3/5
Innovation: 2/5
Feels like an ad: No
Brand visibility: 5/5
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Underheard in New York: Listening to the Homeless Tweet

Beirut
Posted by Beirut on February 18, 2011
Filed under Social Media By Example
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There are thousands of homeless people around the world, with no one to listen to their voices, share with them their dreams or sooth their fears…. This is why the “Underheard in New York” initiative began.

Idea & Objectives:

Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. “In a time when communication is all around us, we felt it was necessary to give a voice to the people who needed it most. Between Jan. 2009 and Jan. 2010 the total number of unsheltered individuals within New York City rose an estimated 34%.”

Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.

The 4 Tweeting Homeless Men

The 4 Tweeting Homeless Men

Success: 2/5
Virality: 2/5
Innovation: 4/5
Feels like an ad: No
Brand visibility: 4/5
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The Molson Canadian Intern for a Day Contest

Beirut
Posted by Beirut on February 15, 2011
Filed under Social Media By Example
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When Molson saw that its male legal-drinking-age-to-29 target was spending more time on social media sites like Facebook, the brewer wanted to test this channel to connect with its consumers.

Success: 4/5
Virality: 4/5
Innovation: 4/5
Feels like an ad: Yes
Brand visibility: 4/5
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Crash The Superbowl with Pepsi and Doritos

M. Bamieh
Posted by M. Bamieh on February 8, 2011
Filed under Social Media By Example
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Since Super Bowl XLI (2006), Doritos has been running the “Crash the Superbowl” contest every year. This contest allows people to create their own Doritos Superbowl commercial. The commercials that will be featured in the Superbowl will be the ones with the most votes on the Crash The Superbowl website. The contest has been consistently […]

Success: 4/5
Virality: 4/5
Innovation: 1/5
Feels like an ad: Yes
Brand visibility: 5/5
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Lacta: The Sweetest Part of Your Facebook

Lacta: The Sweetest Part of Your Facebook

The rise of Facebook page fans

Lacta is the leading chocolate brand in Greece; the brand has been around there since the 70’s and, in a down market for chocolate, they have managed to keep their numbers in the green and grow their sales with creative marketing campaigns. In 2009, they created the campaign that took Greece by storm: the Lacta […]

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The David On-Demand Twitter Campaign

David Perez of Leo Burnett-Chicago really wanted to go to the 57th Cannes Lions International Advertising Festival in Cannes, and was willing to do anything to be able to get there. so the agency said OK if that's the case, you can go to the Festival but only if you agree to do anything anyone suggest to you on your Twitter account...

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Win $10,000 from Apple for Downloading the 10 Billionth App

Win $10,000 from Apple for Downloading the 10 Billionth App

A Small Glimpse of Twitter Buzz

Do you want a chance to win a $10,000 iTunes Gift Card from Apple? Only about 2.5 years after the launch of the Apple App Store, Apple is about to celebrate the 10 billionth app download!

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Gizmodo Facebook Portrait Contest — Sam Spratt Gets Creative

Gizmodo Facebook Portrait Contest — Sam Spratt Gets Creative

Sam Spratt Illustration's Photos - Gizmodo Portrait Contest

Wishing for a better Facebook profile photo? Enjoying the illustrations done by our artist Sam Spratt? Then you're going to love our latest contest, because it'll leave fourteen lucky folks with profile photos custom-painted by Sam. Here's how to win.

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Choose a Different Ending Campaign — Will you take the knife?

Choose a Different Ending Campaign — Will you take the knife?

Traffic to the 1st video

A knife is the most common weapon used in killing youth in the UK, four out of ten youth killings have used the weapon in perpetrating the crime. Part of the reason for the prevalence of knife attacks is that many youths carry them believing that its going to provide them with some protection. To tackle the issue, and to dissuade...

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End Poverty Millennium Campaign — Learn Social media By Example

End Poverty Millennium Campaign — Learn Social media By Example

The UN Millennium Campaign supports & inspires people from across the world to take action in support of the Millennium Development Goals. It invites people to join millions worldwide as they "Stand Up & Take Action" against poverty.

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