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Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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“I Like It On…” Campaign — Learn Social Media by Example

M. Bamieh
Posted by M. Bamieh on October 21, 2010
Filed under Social Media By Example
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October Is Cancer Awarness Month

It has been a confusing month already and we didn’t even get to Halloween yet! If you are like me, then you must have been confused and raised an eye brow or two after reading one sexually suggestive status updates after the other from your female friends popping on your Facebook feed.  “I like it on the floor next to the bed” said one of them, another said “I like it on the kitchen table“.

So, after asking one of them, it all became clear, they are talking about where they like to put their purses and the racy tones are there to raise awareness for breast cancer research since October is Breast Cancer Awareness month.

What is it about?

Thousands of ladies around the world have participated in the previous viral campaign to raise awareness for breast cancer that started in January of this year, in which they shared with the world their bra color. Now it’s time for something a bit racier, and that’s how the “I Like It…” campaign started off and shortly, it went viral.

The whole objective is that when people see the status they will surely ask its holder for the reason for this sudden candidness, and hence learn about breast cancer through this interaction and in turn raising awareness about it.

Success: 3/5
Virality: 4/5
Innovation: 3/5
Feels like an ad: No
Brand visibility: 0/5
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‘It Gets Better’ Campaign — Learn Social Media by Example

M. Bamieh
Posted by M. Bamieh on October 13, 2010
Filed under Social Media By Example
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In the past few weeks, the LGBT community – especially in the United States – has been hard hit with stories of one teen’s suicide after the other. While gay and questioning teens have always been a high risk group when it comes to suicide and although programs like the Trevor project have been set up to provide aid, guidance and assistance for those teens, they are still cutting their lease on life in droves.

After the death of four teens all over the United states, the public sentiments culminated with the death of Tyler Clementi, a Rutgers University student who has committed suicide just last week after he has been bullied and black mailed by his roommate who live-streamed private videos of him on the internet.

Virality: 4/5
Innovation: 3/5
Feels like an ad: No
Brand visibility: 0/5
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What Color Is Your Bra? — Learn Social Media By Example

Beirut
Posted by Beirut on October 8, 2010
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In January 2010, many men started wondering why many of their Facebook female friends were putting different colors as their Facebook status updates. No one knew it then but it was a discrete shout out to women all over the world. The shout out was for breast cancer awareness!

Success: 3/5
Virality: 4/5
Innovation: 3/5
Feels like an ad: No
Brand visibility: 0/5
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The Gratitude Campaign — Learn Social Media By Example

Beirut
Posted by Beirut on October 5, 2010
Filed under Social Media By Example
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Sometimes, it is hard for us to sound the words “thank you” when we feel gratitude towards those who serve the community, whether they are military personnel or others. This is how the idea for this campaign began.

Success: 3/5
Virality: 4/5
Innovation: 4/5
Feels like an ad: No
Brand visibility: 4/5
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FAIL: ‘Hack is Wack’ Video Contest — Learn Social Media by Example

FAIL: ‘Hack is Wack’ Video Contest — Learn Social Media by Example

Viral for All the Wrong Reasons

Symantec is certainly a power house when it comes to anti-virus and security solutions and it is one of the top brands in the business but when it comes to its marketing initiatives let us just say that they are lackluster to say the least. Their latest surely has been born after an extended "brain storming session" between their...

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Jimmy Fallon’s Twitter Hashtag Game — Learn Social Media By Example

Jimmy Fallon’s Twitter Hashtag Game — Learn Social Media By Example

Why stick to the old methods of advertising TV shows when you could use social media to do the rough work for you? I am sure someone out there thought about this and came up with the following plan: Integrate Twitter in the TV show and get tweeps buzzing!

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NSFW: Tipp-Ex Youtube Take-over Campaign — Learn Social Media

NSFW: Tipp-Ex Youtube Take-over Campaign — Learn Social Media

Mentions of the brand

Tipp-Ex is the latest in a series of a new style of Youtube campaigns, the Take-over. In a Take-over campaign the ad is no longer restricted to the video frame but goes further to take over the entire interface. We've seen it used by the likes of Samasung and the summer block buster movie the Expendables. To get the full effect of...

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The ‘Haul’ Video — Learn Social Media by Example

The ‘Haul’ Video — Learn Social Media by Example

AllThatGlitters21 aka Elle Flowers

Every teen queen knows, a bountiful trip to the mall is never complete until you get to show off your 'Haul' to your BFF but now with social media you can have a much bigger stage to show off on! In essence that's what a Haul Video is all about. But this is not all, the Haul video seamlessly ties in micro-reviews, clues about...

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MTV’s “Savage County – Demand It” Campaign — Learn Social Media By Example

MTV’s “Savage County – Demand It” Campaign — Learn Social Media By Example

It seems that MTV is catching a ride on the social media bandwagon that corporate siblings such as Paramount had with “Paranormal Activity” as it experiments with new distribution and marketing methods in the digital age. In order to achieve this, MTV has teamed up with digital information service and marketer, Eventful,...

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HEARTSTOPPER: The Last Exorcism — Learn SM By Example

HEARTSTOPPER: The Last Exorcism — Learn SM By Example

Lionsgate decided to use the infamous Chatroulette to promote this upcoming movie taking the power of social media into account. Although it seems that they are just having a bit of fun with this, they were able to scare many people with this hilarious prank.

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