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Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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Earth Hour 2010 – Learn Social Media By Example

Earth Hour is an event organized by the WWF to raise awareness about global warming that started off in the city of Sydney, Australia in 2007. The event’s message spread like wildfire through the internet by word of mouth through social media networks and blogs. The event usually takes place at the last Saturday of March between 8:30-9:30 p.m. local time for all the participants.

In the 2009 event, 88 countries and 4,159 cities participated in Earth Hour of that year, with the biggest participant being the USA and an estimated number of 80,000,000 participants in 318 cities across 8 states.

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The Tax Cannabis Campaign – Learn Social Media By Example

March 34th, 2010:

Sacramento, CA – The California Secretary of State announced that the Initiative to Control and Tax cannabis has qualified for the November ballot.  Reflecting the Initiative’s broad and diverse support, the Secretary of State revealed that vastly more than enough signatures were submitted from voters from across the state in near-record time.

The Idea & Objectives:

The campaign aims to change California law to legalize Marijuana and allow it to be regulated and taxed . Mainly allowing people 21 years old or older to possess and sell marijuana for personal use. For more details on the Act, click here.

This campaign follows the footsteps of an older campaign called “Yes We Can..nabis”, which shared the aim of pushing for legalizing cannabis under certain conditions.

It is worth mentioning that the “Yes We Can..nabis” campaign featured Obama and had a dedicated site, which is still up and running, for selling related items and products.

Yes We Cannabis

Yes We Cannabis

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Campaign for Safe Cosmetics – Learn Social Media By Example

There is a wide range of different harmful chemicals which are constantly being used in the ingredients of many personal care and make-up products. Therefore, and out of sincere concern for the consumers’ health and overall well being, this campaign was constructed and is ongoing, strong and true, for its 6th consecutive year.

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Augmented Reality Campaigns — Learn Social Media by Example

There is a new marketing landscape that is starting to form with internet ads and campaigns. According to data from the Pew Research center 40% of internet users claim to have “never” clicked on ad on the web, and 77% of them totally ignore those ads. Given the reluctance of internet users to click on internet ads, and their habitual ignorance of their existence marketers have been trying to find out new ways and tricks to engage them and make their ads more appealing for internet users.

Amnesty’s “Reach Out for Kenya” Campaign – Learn Social Media By Example

Amnesty’s “Reach Out for Kenya” Campaign – Learn Social Media By Example

Reach out for Kenya on Flickr

Stepping out of the ordinary and into a more viral and unique venue, Amnesty International decided to harvest the power of social media in order to promote its "Reach Out for Kenya" campaign.

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Who the F*** Is Justin Bieber?

The other day I was flipping through the channels, just trying to numb my brain in between things and not trying to think of anything in particular. It is one of my favorite procrastination techniques and an absolute time waste. As I was flipping I happened across a music channel, I'm inclined to say MTV out of habit but since they...

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Carlton Draught Beer — Learn Social Media by Example

Carlton Draught Beer — Learn Social Media by Example

I see you!

Beer brand Carlton Draught is part of the Foster's Group, is an Australian beer brand that has garnered quite the reputation for itself on the internet amongst marketers. It has been thoroughly successful in navigating the internet noise farm and able to generate a lot of attention for their campaigns. One of the best examples...

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Adobe’s “Real or Fake” Campaign — Learn SM By Example

Adobe’s “Real or Fake” Campaign — Learn SM By Example

Real or Fake? How to do it!

Adobe wanted to increase awareness of its discounts for college students. It thought hard and long about the best strategy to do so, taking into consideration its target audience while tailoring an effective, customized method to reach them.

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Philips VS Campaign — Learn Social Media by Example

Philips VS Campaign — Learn Social Media by Example

Philips TV up-for-grabs

The competition idea is brilliant in its simplicity. The candidates had to tweet a versus proposition for a Philips product, that is, challenge Philips to beat something else using its products.

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How a BBQ Business Becomes Viral — Learn SM by Example

How a BBQ Business Becomes Viral — Learn SM by Example

Kogi_BBQ_Twitter

Kogi BBQ, the mobile food truck is question is not a modern business, per say. After all, all they did—product-wise—was replace the ice-maker with a grill. Their real innovation, which goes beyond being a campaign and turns into downright business brilliance, is using Twitter to give their mobile food truck business, some, um,...

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