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White Friday in the Middle East: Shocking Numbers from Google Trends

White Friday in the Middle East: Shocking Numbers from Google Trends

Bet you’ve never heard of White Friday!! Learn All About White Friday in the MENA region, from Google Trends. It seems the winter holiday season is upon us. Not convinced? The team in our Arabic sister website,... Read more »

5 Great Google+ Features

5 Great Google+ Features

After all the begging and the waiting, I finally got an invitation to Google+ and frankly, I must say that I am very impressed with what they have done so far! And though many people are comparing Google+ to... Read more »

White Friday in the Middle East: Shocking Numbers from Google Trends

Bet you’ve never heard of White Friday!! Learn All About White Friday in the MENA region, from Google Trends.

It seems the winter holiday season is upon us. Not convinced? The team in our Arabic sister website, موقع كوبون, have started the count down till White Friday by checking Google Trends and showing you the searching habits of shoppers in the Middle East.

White Friday: the Arabic version of the Western Black Friday

Black Friday, an American retail tradition, introduced to the Middle East and Arab World for the first time in 2014 by retail giant SOUQ.com, and named White Friday. With regard to Friday’s cultural / religious significance in the Middle East, being the day of worship and gathering of friends and family. In addition to the fact that the color Black is associated with bad luck/superstition in the region; therefore the introduction of “White Friday” to better suit the Arab world.

SOUQ.com introduced huge sales and deals up to 70% off on a wide variety of their products under the name of “White Friday”. The White Friday offers included discounts on mobiles and electronics in general, clothing and accessories, children toys and many others.

White Friday’s Increasing Popularity as shown by Google Trends

Every year and specifically around late October / beginning of November, all shoppers whether price driven or not, are waiting for the BIG Black Friday Deals! How do we know? Google Trends reveals it all. Expectations this year are even more optimistic than previous years, here’s a chart showing the year by year increase in searches for الجمعة البيضاء (white friday in arabic).

الجمعة البيضاء

As you can see the surge started in 2014 and is exponentially increasing every season. The table below shows you the surges in search volume in more depth:

Week Year Interest over Time
Nov.23 – Nov.29 2014 9
Nov.22 – Nov.28 2015 72
Nov.20 – Nov.26 2016 100


This is more than 11x growth in just 2 years!

With top searches being from Egypt, Saudi Arabia, Morocco, UAE and Kuwait, consecutively. In the image below you can see the Interest by Region values, calculated on a scale from 0 to 100 where 100 is the location with the most popularity as a fraction of total searches in that location. The following are the top 5 Regions by Interest in White Friday:

بلاك فرايدي

The chart below covers the “White Friday” shopping season in-depth over the past 5 years – revealing the latest trends and various retailers who are known for White Friday sales. Non-Arabic speakers, I got your back:

  • Blue – White Friday
  • Red – Souq.com (most known in Saudi Arabia, Egypt and the rest of the gulf)
  • Yellow – Namshi (another online fashion retailer, well known in the Gulf)
  • Green – Amazon (mostly searched for in Saudi Arabia, Libya and Kuwait)
  • Purple – Jumia (e-commerce platform, mostly known in Egypt)

الجمعة السوداء

The Winning E-commerce Retailers in the Middle East

And the award goes to:

  1. Souq.com (searching for: الجمعة البيضاء على موقع سوق دوت كوم)
  2. Amazon.com
  3. Namshi.com
  4. Jumia.com

Clearly, search volumes for these retailers are strongly correlated with the White Friday searches,with Souq.com being significantly way, way ahead!

Based on all the numbers Google Trends has revealed, I think it’s safe to say that white friday sales in the middle east are going to blow last year’s sales out of the water. All I can say is: Middle East, let the games begin! And Souq.com competitors, may the odds be ever in your favor ✌!!

5 Great Google+ Features

After all the begging and the waiting, I finally got an invitation to Google+ and frankly, I must say that I am very impressed with what they have done so far! And though many people are comparing Google+ to Facebook, I can already tell how different they are from the smallest details and features.

Google Plus

Google Plus

So, what are the features that make Google+ this attractive? And why is it being called the “social backbone” of the web these days?

  • Circles: Google has come up with the exclusive concept of circles — you can create a circle of contacts that are family, friends, work friends, former co-workers and so on. With these circles, you can define who gets to see what kind of updates. If you are a Facebook user, you will see that this features is still unavailable and rolling it out now is a bit too late!
  • Hangout: It is essentially group video chat done in a unique and different way; all you need to do is click on the Hangout button and invite members of a certain group by sending them a notification. Moreover, Google uses its own platform to perform this rather than a third party.

5 Ways to Engage Facebook Fans

A Facebook fanpage now has a lot in common with the websites of the 90’s; every business has one, the annoy the world by telling them that they have one, but they have no idea how it will fit in their marketing strategy. Plenty of Facebook fanpages end up being just a place that have a few tidbits and pictures about the business and just a slew of barren automated posts on their wall. For a Facebook fanpage to be truly successful it needs to engage the public and attract their fans to interact with the page. So here are 5 ways to engage your fans on Facebook.

5 Great Facebook Contest Ideas

5 Great Facebook Contest Ideas

The Simplest Contest

Sometimes all you need to increase the level of interaction on your Facebook Page is to sweeten the deal a bit with a little contest.This will not only give people a reason to keep on checking your page but it will also increase the exposure of your brand and excite new fans of your brand to join your page. Here are some contest...

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10 Worst Things about Facebook [Part 2]

10 Worst Things about Facebook [Part 2]

What if I dislike?

Welcome to part 2 of the 10 worst things about Facebook that you should keep an eye out for:

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10 Worst Things about Facebook [Part 1]

10 Worst Things about Facebook [Part 1]

And yet another Facebook redesign!

I have recently deactivated my Facebook account and frankly, I feel a relief I never experienced since I set up my Facebook account sometime back in 2007. Therefore, I will be sharing with you the 10 worst things about Facebook that you should keep an eye out for:

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50 Great Ways Colleges Are Using Facebook [Reblog]

50 Great Ways Colleges Are Using Facebook [Reblog]

Facebook Mosaic

Colleges have fully embraced Facebook as a way to interact with current and prospective students, alumni, and even the general public.

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6 Facebook Tips You Might Have Missed

6 Facebook Tips You Might Have Missed

Protect your account

Here are 6 tips for those people who like to know their way around Facebook.

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10 Tested Tips to Ensure the Success of Your Social Media Campaigns

10 Tested Tips to Ensure the Success of Your Social Media Campaigns

Avatarize Yourself

For today's post, we will be listing for you the 10 top reasons for the success of social media campaigns using our analysis of the highest success rated campaigns we have discussed so far.

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