ThoughtpickThoughtpick – The Learn Social Media by Example e-Magazine The Learn Social Media by Example e-Magazine Sun, 26 Feb 2017 17:37:00 +0000 hourly 1 Thoughtpick Blog is on an indefinite break. Tue, 26 Jul 2011 13:32:11 +0000 Amer Kawar To all our readers, we would like to thank you so very much for learning and discussing social media campaigns with us throughout the past two years. We have decided that Thoughtpick blog, as enjoyable as it was, needs to take less of our time.

We are busy running our popular app, Tweepi, which is taking most of our time. We will continue publishing posts on the Tweepi Blog. Don’t forget to follow @tweepi and if you have any comments and would like to get in touch with us, just use our contact us form.

For those that don’t know what we’ve been doing, the best place to start is the “Learn Social Media by Example” category. If you are running a business of any size, or your job involves marketing an idea, you’ll love our Learn Social Media by Example stories.

We always love to discuss new ideas or help anyone with social media campaign discussions. All you need to do is contact us.

Thank you all.

The Thoughtpick Team

5 Great Google+ Features Fri, 22 Jul 2011 15:44:45 +0000 Beirut After all the begging and the waiting, I finally got an invitation to Google+ and frankly, I must say that I am very impressed with what they have done so far! And though many people are comparing Google+ to Facebook, I can already tell how different they are from the smallest details and features.

Google Plus

Google Plus

So, what are the features that make Google+ this attractive? And why is it being called the “social backbone” of the web these days?

  • Circles: Google has come up with the exclusive concept of circles — you can create a circle of contacts that are family, friends, work friends, former co-workers and so on. With these circles, you can define who gets to see what kind of updates. If you are a Facebook user, you will see that this features is still unavailable and rolling it out now is a bit too late!
  • Hangout: It is essentially group video chat done in a unique and different way; all you need to do is click on the Hangout button and invite members of a certain group by sending them a notification. Moreover, Google uses its own platform to perform this rather than a third party. (more…)
10 Ways Leaving Facebook Changed My Life Tue, 19 Jul 2011 14:07:06 +0000 Beirut You might not realize it, you might think it’s a myth and you might convince yourself that it’s only a result of exaggeration, yet it’s true: Facebook changes your life in ways you will never realize until you decide to take that step and leave!

It had been almost 2 weeks since I deactivated my account, and day by day, I came to realize how much my life had changed since I had set up my account many years ago! The truth is, I’ve wanted to deactivate the account on several occasions, however, I kept making excuses like: “I need it for work”or “I need it to keep up with friends”. (By the way, I am back now!)

Bye Bye Facebook!

Bye Bye Facebook!

But I finally did it, and so I would like to share with you the 10 ways in which leaving Facebook have changed my life, maybe you would be inspired to leave as well, or maybe you would reconsider your Facebook use!

1. Rediscovering My “Real” Friends:

You know that pinching ache you get in your stomach when you miss a friend? When you wonder how he/she is? What they are doing? Well, if you think Facebook is the cure, you are mistaken! Since I deactivated my account, I realized that real friends don’t need reminders that you exist in order to remember you; they will contact you by phone or e0mail and ask about you whether you have a Facebook account or not.

2. Focusing More on Work:

Although I did use Facebook for work, I have already written and posted around 5 Facebook related posts since I deactivated my account and it did not effect their popularity on social media or Facebook at all. Actually, I realized that Facebook used to distract me from work more often that not!

3. Having A Clearer Mind:

Without the continuous comments and reactions to everything you do or say on Facebook, you can actually think better. Moreover, when you spend more time focusing on your life rather than other people’s business, you have more time for you!

4. Spending More Time with People:

Facebook has the power of fooling you into thinking that you are spending time with your friends and family through the occasional poke, message, tag or photo share. In reality, though, Facebook can lead to the death of interaction. When I left Facebook, I started having more meaningful talks with people and I now can choose whom to tell about what, when I want.

5. Pissing off Less People:

It might sound weird but yes, my favorite part of leaving Facebook is that now I piss off less people. You know why? Because if I decided to put a group of people on my limited profile, they will take it personal and get pissed off. If I don’t want to be tagged in a photo, someone will complain ad if I wrote my opinion about something, someone will get offended! (more…)

10 Top Funniest Facebook Jokes, Quotes & Updates This Week [eps.25] Fri, 15 Jul 2011 15:13:28 +0000 Beirut Every day, I come across a few hilarious Facebook updates, jokes & quotes. Some of them are so funny, that I actually feel stupid laughing all by myself!

Therefore, I invite you to invite you to enjoy our 25th list of the 10 top funniest list for this week.

Funny Food Art

Funny Food Art

1. Don’t think of yourself as an ugly person, just a beautiful monkey :P

2. Tips to reduce weight: First turn your head to the right, and then turn it to the left. Repeat the exercise every time you are offered something to eat.

3. At the end of the day, one thing we have in common is that we are all screwed up in some way.

4. I found a lipstick that helps you lose weight…’s called super glue.

5. The awkward moment when a GPS tells a gay person to go straight :) (more…)

Ask, Listen, Learn Campaign Tue, 12 Jul 2011 14:22:10 +0000 Beirut The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding alcoholic beverages.

Campaign Idea & Objectives:

Ask, Listen, Learn is a creative, multimedia campaign which was designed by a team of educators and psychologists specializing in middle school-aged students.

The campaign efforts are divided into 2 main parts: one which concerns the minors and the other which acts as a support for their parents.

On the minors’ website, all they need to do is sign a pledge (see below) and register and they are immediately a part of the team. The Ask, Listen, Learn Team Pledge is designed to help minors stay healthy and active by making an agreement with themselves to make good decisions.

The Pledge

The Pledge

As for the parents’ website, it contains information about when and how to discuss alcohol consumption, useful links, answers to important questions minors might ask as well as related materials and statistics.

Campaign Buzz:

Apart from the millions of views generated on Century Council’s Youtube channel, here are some actual results of the campaign:

Highlights from Youth Evaluation:

  • 84% of kids said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol.
  • 86% said they would consider reading the brochure without the survey.
  • 81% said brochure made them think and 78% said it has a lot of important information.
  • 92% said mom is their number one source of information about alcohol.

Highlights from Parent Evaluation:

  • 70% of parents and half of kids said they discussed alcohol after receiving Ask, Listen, Learn survey.
  • 92% said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol.
  • 66% said they would consider reading the brochure without the survey.
  • 88% said brochure made them think.

Opinion & Lessons Learned:

Usually, campaigns designed to tackle major problems and issues lack the creativity needed to make a change, Ask, Listen, Learn is different. Not only does the campaign combine unsettling facts with humor, videos and even games, it also addresses both parties involved in this struggle: the minors and their parents.

So, what can we learn from this campaign?

  • Think outside the box when determining your target audience: If the campaign only addressed one of those parties concerned, they would definitely fail in achieving the overall campaign’s goals.
  • Carefully design your campaign channels: On the minors’ website, you will find games and other things of interest to them, this is very important. Minors will not go onto a site to get a sermon or lecture about how to live their lives, however, they will visit a site which they can related to or find interesting and then will think of reading some of the important information it has.
  • Get feedback and make use of it: Not only did the campaign rely on the views generated on its Youtube channel, it also did evaluations to really measure the effect of the campaign on both minors and children.

Finally, have you heard of this campaign before? Would you have liked to be a part of it? Do you know of any other similar ones?

Looking forward to your comments and insights down below :)