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Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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Bored.com — Apps Using Social Media Brilliantly

Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is: Bored.com.

The Application:

Some of the fun at Bored.com

Founded way back in 1996, Bored.com is simply a collection of fun, entertaining and interesting online games with the goal to make money while keeping their users from being BORED.

What Color Is Your Bra? — Learn Social Media By Example

Breast cancer is an uncontrolled growth of breast cells. According to the Mayo Clinic, “Breast cancer is second only to lung cancer as a cause of cancer deaths in American women.”

Just think about the many things that might cause the wear and tear that leads to abnormal cell growth—pollutants, hormones, pesticides, smoking, alcohol use, obesity, stress….” Marisa Weiss M.D., president and founder, breast radiation oncologist, Philadelphia, PA (Learn more)

In order to help spread awareness of this life-threatening disease, this campaign was initiated. Although the campaign’s origins are yet unknown to us, “What Color is Your Bra?” simply urged women to post their bra color on Facebook.

Campaign Objectives & Goals:

In January 2010, many men started wondering why many of their Facebook female friends were putting different colors as their Facebook status updates. No one knew it then but it was a discrete shout out to women all over the world. The shout out was for breast cancer awareness!

Facebook Bra Color Updates

A blogger for awareness of breast cancer reported the following: “I was confused all morning,  figured I’d sort it out sooner or later… So, like every good Facebooker, I played along by peeking in my shirt and updating my status: Beige. What I turned up on the Internet is that the purpose of this color thing is to simply raise awareness of breast cancer“.

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Quirky News of the Web — September 2010

Previous quirky news posts: January – February – March – April – May- June – July – August – September

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago.

Therefore, the Quirky News of the Web section will be dedicated to those pieces of news that might go unnoticed but still pack quite the punch.

Analysis of The Old Spice Campaign [Video]

The Old Spice is certainly a milestone for brilliant social media advertising but do you know how much of an impact it had on the brain? Folks at AdFreak compiled a brilliant video about the history and impact of the Old Spice campaign that is must watch.

The Gratitude Campaign — Learn Social Media By Example

The Gratitude Campaign — Learn Social Media By Example

Sometimes, it is hard for us to sound the words "thank you" when we feel gratitude towards those who serve the community, whether they are military personnel or others. This is how the idea for this campaign began.

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3 Ways to Use Technology & the Web for Stalking!

3 Ways to Use Technology & the Web for Stalking!

Though social media helps promote businesses, open up opportunities and allows some people to find love and friendship, it could also be used in schemes, scams, stalking and crimes!

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The Blacklist: Google’s Response to Defamation Conviction

The Blacklist: Google’s Response to Defamation Conviction

Google's Blacklist

Only some days ago, a Paris court convicted US search engine giant Google and its chief executive, Eric Schmidt, of defamation over results from its "suggest" function. Google's response: The Blacklist!

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Google Pretending to Care? — Two New Transparency Tools

Google Pretending to Care? — Two New Transparency Tools

The "Draw Mohammed Day" Block

Corporate Transparency and user information privacy are hot topic issues on the net, and with bigger and bigger services people are becoming more and more aware that their information is not solely accessible by those whom they decide to share their information with. Their information might be shared with hackers, nosy friends, and...

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Facebook & Twitter Stalking: Court Orders May Apply!

Facebook & Twitter Stalking: Court Orders May Apply!

You think life could never get more complicated then you read a news headline that goes something like this: Stalkers could be banned from Facebook and Twitter in major crackdown on harassment. In other words, there are talks about applying certain existing laws to limit stalkers from targeting their victims through social networking...

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The Hidden Influence of Social Networks [TED Talk]

There seems to be word about a hidden influence of social networks which many of us are unaware of. Personally, I haven’t figured it out yet, however, Nicholas Christakis did! Christakis is an American physician and sociologist, known for his work on social networks and other factors that affect health, health care, and longevity....

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