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Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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Quirky News of the Web — September 2010

Previous quirky news posts: JanuaryFebruaryMarchApril - May- JuneJuly - August - September

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago.

Therefore, the Quirky News of the Web section will be dedicated to those pieces of news that might go unnoticed but still pack quite the punch.

The Revenge of the Beiber — Maniacs

It was as ground breaking as learning that Justin Beiber is not a virgin, the 16-year old heartthrob shattered the hearts of his legions of fans by being caught making out in the back-seat with his tour-mate Jasmine Villegas. The beibermaniacs jealousy meter skyrocketed and they quickly hit Twitter and made #getsomejustin a trending topic in which they teased and mocking the star for “gettin’ some“.  Things got so bad to the extent that his agent tried to step in for a little damage control. But finally it was Justin who managed to pull a quick one on his fans recapturing their hearts by kissing another girl, you go playa!

Analysis of The Old Spice Campaign [Video]


This might be a bit “last month” news, but nevertheless, it has some interesting numbers that we’d like to share with you. The Old Spice is certainly a milestone for brilliant social media advertising but do you kn0w how much of an impact it had on the brand? Folks at AdFreak compiled a brilliant video about the  history and impact of the Old Spice campaign and it is a must watch.

Some Numbers [quoted]:

  • The  social media campaign was “the fastest-growing and most popular interactive campaign in history.”
  • More people watched the Old Spice video in the first 24 hours than those who watched Obama’s presidential victory speech.
  • Total video views reached 40 million in a week.
  • Campaign impressions: 1.4 billion.
  • Old Spice Sales Went up 107 percent in July 2010.

Whichever way you look it the campaign was a stellar success. Share your thoughts with us in the comment section.

The Gratitude Campaign — Learn Social Media By Example

Sometimes, it is hard for us to sound the words “thank you” when we feel gratitude towards those who serve the community, whether they are military personnel or others. This is how the idea for this campaign began.

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3 Ways to Use Technology & the Web for Stalking!

Though social media helps promote businesses, open up opportunities and allows some people to find love and friendship, it could also be used in schemes, scams, stalking and crimes!

The Blacklist: Google’s Response to Defamation Conviction

The Blacklist: Google’s Response to Defamation Conviction

Google's Blacklist

Only some days ago, a Paris court convicted US search engine giant Google and its chief executive, Eric Schmidt, of defamation over results from its "suggest" function. Google's response: The Blacklist!

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Google Pretending to Care? — Two New Transparency Tools

Google Pretending to Care? — Two New Transparency Tools

The "Draw Mohammed Day" Block

Corporate Transparency and user information privacy are hot topic issues on the net, and with bigger and bigger services people are becoming more and more aware that their information is not solely accessible by those whom they decide to share their information with. Their information might be shared with hackers, nosy friends, and...

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Facebook & Twitter Stalking: Court Orders May Apply!

Facebook & Twitter Stalking: Court Orders May Apply!

You think life could never get more complicated then you read a news headline that goes something like this: Stalkers could be banned from Facebook and Twitter in major crackdown on harassment. In other words, there are talks about applying certain existing laws to limit stalkers from targeting their victims through social networking...

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The Hidden Influence of Social Networks [TED Talk]

There seems to be word about a hidden influence of social networks which many of us are unaware of. Personally, I haven’t figured it out yet, however, Nicholas Christakis did! Christakis is an American physician and sociologist, known for his work on social networks and other factors that affect health, health care, and longevity....

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FAIL: ‘Hack is Wack’ Video Contest — Learn Social Media by Example

FAIL: ‘Hack is Wack’ Video Contest — Learn Social Media by Example

Viral for All the Wrong Reasons

Symantec is certainly a power house when it comes to anti-virus and security solutions and it is one of the top brands in the business but when it comes to its marketing initiatives let us just say that they are lackluster to say the least. Their latest surely has been born after an extended "brain storming session" between their...

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EA SPORTS FIFA Superstars — Apps Using Social Media Brilliantly

EA SPORTS FIFA Superstars — Apps Using Social Media Brilliantly

A snapshot from an active FIFA user's profile

EA SPORTS FIFA Superstars is a hugely popular game and currently has an increasing number of 4,892,926 monthly active users. Read more to see how they utilized social media in order to gain this popularity!

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