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Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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British General Election 2010 — Learn Social Media by Example

Conservatives: Facebook, Twitter, Flickr, Blog/Website, delicious, Podcasts, Livestream, Youtube
Liberal Democrats: Facebook, Twitter, Youtube, Blog/Website
Labour Party: Facebook, Twitter, Youtube, Blog/Website

What is it about?

This year’s general election was certainly one of the toughest elections that Britain has seen in recent memory. It resulted with a win for David Cameron and the Tory’s who formed a coalition government with Nick Clegg’s Liberals. The election had a few firsts: it was the first time that the candidates participated in an American style debate, and it was the first time that social media played a role in determining the result of the election.

About the campaign

Through out the history of the elections, the British media was notorious for its ability to destroy public figures if they so wished and they wielded their power mercilessly. In the 2005 election, Facebook was limited to US universities while Twitter started in 2006, so this was the first time that the British media had some competition in shaping the public opinion.

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Betty White On SNL Campaign — Learn Social Media by Example

Betty White is an Emmy Award winning actress of Golden Girls and Mary Tyler Moore show fame. She was the naive, simple and hilarious Rose Nylund who believed that Bob Hope was her biological father. Due to endearing characters that she portrayed through out her career spanning over eight decades, she has developed quite the fan base, a genuine and loyal one at that.

About the campaign

In late December 2009 a bunch of fans started a Facebook fan-page to encourage both Saturday Night Live and Betty White to have her as a host for SNL commemorating her eight decades of entertainment. The fanpage kept on getting bigger and bigger through people sharing it on social media whether through Facebook or Twitter.

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Power of Anonymous: The Collective Known As Anonymous

Anonymity is still a pillar of the internet, and a requisite part for certain parts of it to remain functional. One such part that we talked about here on the Thoughpick blog has been wikileaks.com. The site exemplifies the importance of anonymity on the net and why it is important to maintain that as a feature of the web. The main function of the website is that it enables people with a pipeline through which they can expose the deepest and naughtiest secrets of the world and act as whistle-blower central.

“3 out of 4 Tips via Twitter” – Dutch Chief of Police

Police started to depend on social media in their quest for capturing criminals and unveiling the truth. Here’s the latest story…

Twitt(url)y — The Twitter Digg in the works?

Twitt(url)y — The Twitter Digg in the works?

Finally a link aggregator

Twitter became a sort of linking haven, there are so many links and media that is being shared on the service that makes it really a great tool to figure out what is currently hot and is being shared by a lot of people. If only there was some tool that would allow you to just have a Twitter eye view of the entire traffic and aggregate...

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Coca Cola’s Expedition 206 Campaign — Learn Social Media by Example

Coca Cola’s Expedition 206 Campaign — Learn Social Media by Example

Expedition 206 Team

oca-Cola is going big, real big, with this campaign! They are giving three people the chance of a lifetime to travel for 365 days to 206 destinations with only one mission: to search for and share the happiness of coca-cola with everyone they meet during their journey.

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International Campaign Against Honor Crimes — Learn SM

International Campaign Against Honor Crimes — Learn SM

Honor Crimes Must Stop

According to UN, over 5000 women and girls are killed every year by family members in so-called 'Honor Killings'. This campaign was created to call attention to this and help put an end to it!

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Introverts On The Web – The Virtual People

Introverts On The Web – The Virtual People

Intro vs. Extro

With the plethora of social networking sites it is interesting to see how people behave on those sites. People seem to be different online than what they are in real life. So it was interesting to read a study that looked into the personalities of people who use twitter and contrasted their personality type’s prevalence on Twitter...

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Milk Mustache Campaign — Learn Social Media By Example

Milk Mustache Campaign — Learn Social Media By Example

Tweets for MilkMustache Campaign

Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993.

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Facebook “Causes” — Apps Using Social Media Brilliantly!

The causes application took the need to be affiliated to a cause or another and took it to a higher level - moving from individual, community and society to a more global approach.

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