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Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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Power of Annonymous: Wikileaks

One of the pillars of the internet’s success has been the anonymity of interactions. The ability to take on a secret identity and go forth saying things and doing deeds that won’t be tied to your real life identity was the stuff of comics, but with the internet, everyone could be a superhero. While this sense of anonymity is being consistently chipped at by companies like Facebook and Google, yet, it still exists on the web. Anonymity is still prominent on the web, and there is no better example of that than the site Wikileaks.com.

Ever since its debut in 2006, it has been the bastion of whistle blowers, and the group behind it, the Sunshine Press,  has been mostly shrouded in mystery. In December 2009, and due to funding issues, they had to suspend the website, close its wiki and limit the site’s functionality to only accepting submissions. But its Director, the eccentric Julian Assange, seems to have had just the right kind of expose to generate publicity for the site and guarantee that they would be able to secure the maximum amount of funding possible.

Wikileaks!

Wikileaks!

On April 3 2010, they released a video entitled “Collateral Damage” which caused quite the controversy for the US armed forces and incited Robert Gates to be driven into an unenviable corner. The video has been viewed more than 6.5 million times on Youtube alone, and certainly got wikileaks a good amount of exposure and hopefully made their fundraiser a success so that they would keep on doing what they do best: be the go-to guys for whistle-blowers around the world.

This is not the only notable leak for them, and they have a long history of breaking some of the most critical documents and stories since their inception. Here are some of their most notable leaks in the past:

Iron Man 2 Campaign — Learn Social Media By Example

As far as Hollywood and movie studios are concerned their Christmas season is in summer, that’s the time  they await patiently to release their biggest blockbusters and wait for the profits to come pouring in. We are just about to come to the beginning of the blockbuster season and the release of the first mega movie of this summer season is only a few days away.

Iron Man 2 opens in movie theaters around the states on the 7th of May, the movie is the much anticipated sequel to the movie Iron Man which was released in 2008 and had brands jumping on its bandwagon left right and center allowing it to allocate a $100 million dollar budget for its marketing campaign which is just shifting into main gear. Brands from the obscure Land O’Frost lunchmeats and Royal Purple to the infamous oracle and 7-Up have partnered to promote the movie. There are a total of 11 marketing partners that are on the Iron Man marketing bandwagon which makes it seems like the movie is everywhere on the web and in real life!

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Quirky News of the Web — April 2010

There are always smaller headlines that tend to go unnoticed. They are the headlines that let us know how individualistic and unique some of the interactions on the web can be, and how much social media is shaping our world in ways that we could not have fathomed 20 years ago.

Therefore, the Quirky News of the Web section will be dedicated to those pieces of news that might go unnoticed but still pack quite the punch.

Campaign Review: Audi’s “The Tony Stark Challenge”

When I first got an email from M80 about the latest Audi-Iron Man 2 Innovation campaign, I was excited to write a quite positive review. The phrases “better living through technology” and “the Tony Stark lifestyle” got the geek in me worked up. Digging more into the site and the campaign itself, I got less and less excited about this campaign. Here is why…

Best “Server Down” Message Ever. Kudos to Grooveshark!

Best “Server Down” Message Ever. Kudos to Grooveshark!

Grooveshark's Pickles panda bear

I got their server-down message while visiting Grooveshark.com. But, it's not your regular "server is down" message, thus this post! Read and laugh.

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“Let’s Move” Fighting Child Obesity — Learn Social Media By Example

“Let’s Move” Fighting Child Obesity — Learn Social Media By Example

irst Lady Michelle Obama hula hoops with children during the Healthy Kids Fair on the South Lawn of the White House

First Lady Michelle Obama kicked off a campaign to try to end childhood obesity within a generation. The campaign is called "Let's Move" to help reduce children obesity. Read more to find out more on how, stats and lessons learned.

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Cafe World — Apps Using Social Media Brilliantly!

Cafe World — Apps Using Social Media Brilliantly!

Hiring Help!

Cafe World developers took online sharing a little bit further by making it hard, and at times impossible, for players to accomplish certain progress without the help of a friend!

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10 Things You Need to Start Tweeting About!

10 Things You Need to Start Tweeting About!

Twitter

As a response to 10 Things You Need to Stop Tweeting About, I decided to write a comprehensive compilation of the top ten things you need to start tweeting about, adding the need and value of those topics as eye openers for you and your Twitter friends! Enjoy!

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Lebanon’s Civil Marriage Not Civil War — Social Media in Action!

Lebanon’s Civil Marriage Not Civil War — Social Media in Action!

Time for change

“Civil marriage, not civil war” was among the banners carried by the mostly young, educated protesters who gathered in response to a campaign on Internet social networking sites. It was Lebanon’s first such demonstration in favor of secularism.

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Boobquake Campaign! — Learn Social Media By Example

Boobquake Campaign! — Learn Social Media By Example

Super Power Boobs?

It's not like it's the first time that a religious figure blamed natural disaster on a certain group of people. In the western side of Indiana, there was a young Purdue senior that had a light bulb flash in her head when she read about this. What if we put that theory to the test?

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