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Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

Beirut
Posted by Beirut on March 30, 2011
Filed under Social Media By Example
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I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity and my social media experience to pass on some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!

Kraft's Mac & Cheese

Kraft's Mac & Cheese

Campaign Idea & Objectives:

The idea of the campaign is rather simple: Twitter users have the chance to tweet about Kraft’s Macaroni & Cheese and the best tweets have the potential of being transformed into TV ads! The only qualification needed for the tweets is that they contain mentions of Mac & Cheese.

Kraft’s advertising agency, Crispin Porter + Bogusky, focused on going through Twiter and looking for just the right tweet.

Success: 3/5
Virality: 3/5
Innovation: 4/5
Feels like an ad: Yes
Brand visibility: 5/5
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10 Top Funniest Facebook Status Updates This Week [eps.16]

Beirut
Posted by Beirut on March 28, 2011
Filed under Offbeat
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Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself!

Therefore, I invite you to invite you to enjoy our sixteenth list of the 10 top funniest Facebook status updates.

Say cheese :)

Say cheese :)

1. You don’t have to like me. I’m not a Facebook status :)

2. Order is for idiots, genius can handle chaos. This is why I am proud to say I am an idiot!

3. I love living single, drinking double, and sleeping triple.

4. I either want less corruption, or more chance to participate in it!

5. I’m not in denial I’m just selective about the reality I choose to accept :)

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Go To Cannes, Be Famous and Help an NGO Get Some Exposure on The Way

M. Bamieh
Posted by M. Bamieh on March 25, 2011
Filed under Social Media By Example
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Youtube and the Cannes Lion are using their global reach to do some good for the world by bringing creatives to NGO’s and organizations that could use their talents for their causes, but you’ll miss the campaign if you are not looking for it.

Success: 0/5
Virality: 0/5
Innovation: 3/5
Feels like an ad: No
Brand visibility: 2/5
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Facebook HOW TO: Create Your Own URL on Facebook

M. Bamieh
Posted by M. Bamieh on March 23, 2011
Filed under Tips and How To's
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Sometimes your profile on Facebook is not accessible through the search on there, sometimes it is not easy to spell your name or guide others to how they can reach your profile on Facebook. In those cases the usage of a Facebook URL becomes really helpful.

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10 Tips for Utilizing Your Facebook Fanpages

10 Tips for Utilizing Your Facebook Fanpages

An Example of Pringles' Content on their Facebook Fanpage

So you have your Facebook Fanpage set up and ready to go however, you have no clue how to make use of it! Here are 10 tips that could help you utilize your fanpages in the best way possible:

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Hyundai’s Cure Crampomitosis Campaign

Hyundai’s Cure Crampomitosis Campaign

Hyundai gets creative!

For decades, we have been insidiously and systematically programmed to think that compact cars are better than they are and that they can’t improve any more. Hyundai decided to change that with their new Cure Crampomitosis Charity Campaign!

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10 Top Funniest Facebook Status Updates This Week [eps.15]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself! Therefore, I invite you to invite you to enjoy our fifteenth list of the 10 top funniest Facebook status updates.

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The Spokeswomen For Athenos Hummus is Snarky Yiayia?!

The Spokeswomen For Athenos Hummus is Snarky Yiayia?!

An example of Athenos' interaction

Kraft has launched a new campaign for their Athenos brand that is stirring up a bit of a controversy. The Meet Yiayia campaign introduces Americans to a bunch of cantankerous yiayias (Greek grandmothers). Those yiayias happen to not approve of much beside Athenos hummus and just like any self-respecting yiayia they have...

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10 Top Funniest Facebook Status Updates This Week [eps.14]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself! Therefore, I invite you to invite you to enjoy our fourteenth list of the 10 top funniest Facebook status updates.

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HOW TO: Remove Facebook’s Photo Viewer Theatre

HOW TO: Remove Facebook’s Photo Viewer Theatre

Say No To the Ugly Photo Viewer

One day we all woke up, logged onto Facebook and click on a photo only to be horrified by what we were seeing. The new Facebook photo viewer is atrocious, and navigating it is a nightmare. Thankfully people have already rolled out various solutions to the problem.

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