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Learn Social Media by Example

Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »

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10 Social Media Campaigns that Rock! Learn How to do the Same!

What defines an exemplary social media campaign? What are the elements necessary to capture consumers’ attention and bring about interest and participation in any given social media campaign? What are the best recent social media campaigns online? How can we measure the success of a social media campaign?

A Brief Intro

It is definite that things in life are never just black or white; they usually come in different colors and shades which naturally applies to everything we do, see, touch, feel and so on.

Recently, one of the main focuses of companies with online presence and dedicated communities is creating and designing original, top-of-the-line, creative and motivating campaigns using social media.

Here is where the colors come in play! If we assume that colors are the intensity of a social media campaign’s success, brighter colors being most accomplished and so on, it can be quite difficult to determine which campaign was executed perfectly! Yet, after conducting some research, I have been able to highlight 10 brands that were able to pass the test with flying colors!

10 Social Media Campaigns that Rock:

1. “Give Me My Chuck” campaign – using social media to pressure the NBC to continue to broadcast the third season of Chuck!
[ See this campaign's Social Media by Example review on Thoughtpick ]

Save Chuck Campaign

Save Chuck Campaign

2. Sea World’s Whale social media campaign – a unique integrated campaign that “serves as a bit of a reminder about some of the clever social media marketing that can be done beyond the typical diet of Facebook Pages, Twitter and YouTube.”
See this campaign's Social Media by Example review on Thoughtpick ]

Mixx: Your Nappy Downtime is Affecting Our Waking Hours!

We know, it’s not only Mixx! Twitter, Facebook, and Reddit have had their share of downtime as well.

As Allan Graham puts it, “When it comes to availability, Web site operators should take a page from Yogi Berra’s playbook. When asked whether he would be dining at a famous restaurant, the legendary Yankee catcher said, “Nobody goes there anymore. It’s too crowded.” Likewise, if your Web site is too crowded with volume it can’t handle, or suffers downtime for any reason, the “e” portion of your business is quickly closed.”

Screenshot: Mixx Napping!

Screen shot: Mixx Napping!

So, how does downtime really affect large websites such as Mixx, Facebook, Twitter and others? Are friendly error pages “friendly” enough to conceal those errors? What are the direct and indirect costs of such inconveniencing errors? And what can be done in order to avoid or at least just contain the damage done?

The Direct and Indirect Costs of Website Downtime:

  • The direct costs mainly effect the employees’ performance levels, extra developers overtime hours to fix the issue and might lead to losses in sales and overall productivity.
  • The indirect costs is mainly the effect on the client, since this incident might drive him/her to use an alternative competitor instead, which in turn leads to loss of current and potential customers.

Actions to be Taken:

  • Ask your “geeky” server admins to implement all possible available methods to prevent such occurrences starting from caching, to on the spot monitoring, auditing and instant alerts – here is a link to a list of 420 website testing tools that might help them do their job better!
  • As Good Marketing Ideas Article suggests, contact clients in the case of a downtime and use this issue to your advantage for marketing and keeping clients engaged. We further advise that you keep clients active and aware of what’s going on through Twitter and Facebook.
  • In more efforts to keep clients captivated, we also suggest that you utilize this free time (for you and your clients) to create offsite discussions and forums about features or improvements and obtain client feedback during the time your users want to use your service but are unable to do so.

So, finally, the question I’d like to ask you is: Do you think technology is holding the internet back?

25 Social Media Jokes and Comics… Episode (1)

A collection of 25 funny jokes and caricatures related to social media, from Facebook to Twitter. Enjoy!

69% of Web News is Google, Twitter, iPhone, Yahoo and Microsoft!

Is Microsoft, Twitter, iPhone, Yahoo and Google news the only hot topics in the world? If 69% of news is dedicated to those 5 giants, how will start ups ever be seen or heard? Are news resources being fair with new, creative start ups with original ideas and well-executed implementation?

No more Digg shouts: Rationalizations to Why Digg Needs a Better R&D Department!

A few days ago, Digg disabled 'shouts', which is the ability to share a certain article with your Digg.com friends. Many Digg users were frustrated, as this means they have to rely on Twitter and Facebook to share their Diggs. I'm not a power-digger, and never cared much to be one. But, after reading a couple of articles about Digg...

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9 Real-Time Search Engines Which Go Beyond Twitter

9 Real-Time Search Engines Which Go Beyond Twitter

FriendFeed Real-time search, but limited to FF users' content

We followed a simple criteria to pick services and build our list: Any search service must be (1) Real-time and (2) NOT limited to Twitter search results. Read on...

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You’re not a writer? Try Tumblelogs!

You’re not a writer? Try Tumblelogs!

Example Tumblelog (http://project.ioni.st/)

Many of us dream to have the ability to express ourselves fully and openly to the world surrounding us. Many often opt to, maybe one day, become great writers, and have the ability to write about what we feel, what we learn, the things we see, our experiences, the sensations we go through and the [...]

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Google@Omgili Debate: Which Side Are You On?

Google@Omgili Debate: Which Side Are You On?

Google Omgili in action!

Google@Omgili is a new mashup. But, will it bring about change or is it just another Web 2.0 tool that will waste our time? We will start by offer you a list of pros and cons, and we urge you to join the discussion and let us know your opinion and if you think Google@Omgili is worth while.

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Interview140 with @cheth – A Designer, Blogger and Social Media Enthusiast

Interview140 with @cheth – A Designer, Blogger and Social Media Enthusiast

Cheth Studios Blog

A twitter interview with Chethan who is a graphics/web designer, avid blogger and social media enthusiast.

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Is Twitter Abandoning Their 140-characters limit?

Is Twitter Abandoning Their 140-characters limit?

Tweet longer than 140 characters!

I just posted a 232 tweet on Twitter.com in one post! Is it a bug or a new upcoming feature of Twitter?

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