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Ask, Listen, Learn Campaign

Ask, Listen, Learn Campaign

Ask, Listen, Learn is a creative, multimedia program which was designed by a team of educators and psychologists specializing in middle school-aged students. The campaign efforts are divided into 2 main... Read more »


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Touching Social Media Success Stories

Different emotions sprung up my head while researching stories of successful social media campaigns in mobilizing people for different causes. The research itself wasn’t really a hard task as I knew where to start at. Actually my memory saved me. It allowed me to remember that at the social media panel in Alexandria, Markmedia mentioned that he tweeted the exact question, and got many answers in no time. So, smart me, jumped on twitter, and *listened* to that lovely conversation.

This is one of the things that I love about Twitter. It is its ability to help me find fast answers to my questions. While it may be hard to manage over Twitter, many web services appeared to give better structure for the questions/answers process. Mashable collected 5 of them in this informative post. You have to check it out, my favourite is to-answer.

As a result of my research, I picked up four really amazing stories that demonstrate how powerful social media tools can really be:

1. Virginia Tech massacre:
Tears escaped my eyes while scrolling the pages that talk about this heart wrenching massacre of a troubled young man who killed 32 people and wounded many others before committing suicide at Virginia Tech canvas.
A huge number of people were mobilized online not only to organize prayers and pay tributes to the souls of the victims, but also to re-ignite the debate of gun politics in the US which prompted changes in the Virginia law of handguns purchase. Are schools in Virginia safer today? Probably yes, and probably not, but I salute people for taking action to make things change.

2. HSBC Interest Rate: I clapped my hands for the National Union of Students in the UK for standing up against the sudden unjust decision of HSBC bank to withdraw interest-free overdraft deal.
Facebook was used heavily in what turned to be a very effective viral campaign that forced the bank to reverse its decision, acknowledge the service-oriented nature of its business and the power of Facebook to make their customer base voices heard.

3. Mumbai terror attacks:
On 26 November 2008, and for 3 days in a row, the Indian people found themselves facing horrible attacks on different places in their financial capital – Mumbai -. With horror occupying the city, Indian people found themselves using their cell phones to report instantly the current news of events in which reigned Twitter at the helm of breaking news main source.
Twitter has been used lately in different tragic events to report breaking news by people much faster than any other conventional media outlet. In fact, when a US Airways plane crashed in Hudson River earlier this year, news appeared on Twitter before CNN or Fox news mention anything – even on their websites.
Social media have changed the face of journalism. Mumbai attacks triggered new realization of journalism facts in the era of social media. Conventional journalism is history; journalism schools are looking for ways to catch-up with social media and realize its implication on the nature of journalism itself as a business

4. Obama: Barack Obama broke traditional heritage of racism and discrimination and became the first black man to rule the United States of America.
One can’t help but admire the way this man ran his brilliant online campaign; the way he mobilized people behind him for what he drew as a cause of an entire nation is purely amazing. His team mastered social media tools much better than his competitors which played a big role in helping him making history.

I stand humbled by the powers social media opened for us ordinary people. These stories are human stories that came to life because of social media. Maybe sometimes people would face failures as in the case of the ‘Day of Anger’ in Egypt, and maybe some people do really feel trapped with the social obligations such medium impose on us, but the truth is that no one can deny the new form of communication social media opened have for us. Whether it is for our betterment or for our demise, it is us – people – who will decide.

Note: Thank you Kalpak Pathak for this amazing picture

What Happens When You Execute Before Research! Hahaha

I recently received a forwarded joke to my e-mail and I thought you’d get a kick out of it just as I did!

P.S: Whoever the owner is, thank you, and feel free to comment and claim ownership.

Know Your Customer!!

A Coca Cola salesman returned from his Middle East assignment disappointed.

A friend asked, “Why weren’t you successful with the Arabs?”

The salesman explained, “I was very confident I would make a good sales pitch in the Middle East as Cola is virtually unknown there. But, I had a problem. I didn’t speak Arabic. So, I planned to convey the message through three posters…

“First poster: A man lying in the hot desert sand…totally exhausted and fainting.

“Second poster: The man is drinking our Cola.

“Third poster: Our man is now totally refreshed.

“And then these posters were pasted all over the place

“That should have worked,” said the friend.

“The hell it should have,” said the salesman, “Didn’t realize that Arabs read from right to left!”

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Earlier last week I attended a journalists’ panel discussion in Alexandria Library. The panel meant to discuss social media effect in mobilizing people. To be more specific, it focused on giving answers to the question of why social media failed to mobilize people in Egypt on the ‘Day of Anger’. According to Arab Media Blog,...

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Websters: Trust in God but Lock Your Car!

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Dear Top Influencers: Don’t Recycle, Innovate!

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Web surfers, like goldfish, suffer from short–term memory. According to Wikipedia, short-term memory refers to the capacity for holding a small amount of information in mind in an active, readily available state for a short period of time. While discovery channel’s show Mythbusters was able to prove that a goldfish has a longer...

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