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Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity and my social media experience to pass on some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!

Kraft's Mac & Cheese

Kraft's Mac & Cheese

Campaign Idea & Objectives:

The idea of the campaign is rather simple: Twitter users have the chance to tweet about Kraft’s Macaroni & Cheese and the best tweets have the potential of being transformed into TV ads! The only qualification needed for the tweets is that they contain mentions of Mac & Cheese.

Kraft’s advertising agency, Crispin Porter + Bogusky, focused on going through Twiter and looking for just the right tweet.

: 3/5
: 3/5
: 4/5
: Yes
: 5/5

Looking to Use “Rent-A-Girlfriend” Service? Think Again!

A fake French website has revealed something both tragic and pitiful in our modern society by offering to rent men girlfriends who are able to stun relatives, friends or business partners with their charm and beauty.

Looking to Rent a Girlfriend?

Looking to Rent a Girlfriend?

loueunepetiteamie.com (translatable as rentagirlfriend.com) asked the following questions last month: “Have you had enough of being alone? Had enough of your wife?” It further stressed that the “rental services” it offered were strictly non-sexual.

Honda + Car Town Game = Awesome Social Gaming Campaign

We present to you a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience: Honda Takes Social Gaming for a Test Drive

: 4/5
: 5/5
: 5/5
: No
: 4/5

10 Things You Need to Start Tweeting About!

As a response to 10 Things You Need to Stop Tweeting About, I decided to write a comprehensive compilation of the top ten things you need to start tweeting about, adding the need and value of those topics as eye openers for you and your Twitter friends! Enjoy!

10 Ways to Lose Your Facebook Friends in 10 Days!

10 Ways to Lose Your Facebook Friends in 10 Days!

Change Political-Religious Views

For my special dish of the day, I decided to present you with 10 easy and time efficient ways to lose your Facebook "friends" in ten days!

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Earn More Money With These Adsense Plugins For Firefox

Earn More Money With These Adsense Plugins For Firefox

Multiaccount Screenshot

Do you use Adsense for your blog? If you do, we have compiled a list of some of the best Firefox Adsense plugins that should make your life a little easier!

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Youtube: Unintentionally Marketing Drug Use to Teens!

Youtube: Unintentionally Marketing Drug Use to Teens!

Although the internet has taken over almost every aspect of our daily lives, through certain random eye opening "awareness" campaigns being advertised over mediums such as Youtube, we are taking a risk of actually being the reason for introducing teens to many practices they might not need to be aware of!

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Apple Should Definitely Reconsider its Overall Strategy – Now!

Apple Should Definitely Reconsider its Overall Strategy – Now!

Apple vs Microsoft

Regardless how many "screw ups" Microsoft will continue to bring to your PC and how many errors each of its operating systems has, there will be no real drop in Microsoft's market share as long as Apple continues to sell overpriced Macs!

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Apple is on the Move: Verizon Should Watch Out! [videos]

“Healthy competition is the fuel for growth and development”. Big names in the technology arena are bumping each other’s heads in a war dedicated to grab customer attention and further create loyalty! One of those names must be Apple! Not only does Apple lead a variety of creative, well-studied and effective small...

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Fact: Real-time Search Satisfies 40% of User Queries!

Fact: Real-time Search Satisfies 40% of User Queries!

OneRiot API

40% of users' search queries across major search engines is best satisfied by real-time search results. That is a huge number that opened the door for many dedicated real-time search engines to emerge. OneRiot is leading the pack with an interesting strategy that aims to distinguish itself to be the search engine that gives best...

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