T-Mobile’s Angry Birds Live

Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

: 3/5
: 4/5
: 5/5
: No
: 4/5

A Triple-Double Exposure Twitter Campaign by Turkcell

Turkcell Twitter campaign

Heavy internet users tend to be excellent adopters of technology and they also tend to be the early adopters of technology. That makes for an excellent group to target with non traditional advertising.

A Turkish company, launching a line of smart phones with internet bundles, wanted to attract those heavy internet users therefore they decided that the best approach for this campaign is to go where the heavy mobile internet users are; Twitter.

So How Did they Do it?

To attract the Turkish heavy internet users, Turkcell decided to go into their natural habitat; Twitter. So they took a prize, a Nokia or a Samsung smart phone, wrapped it in a box, and covered the box with post-it notes. The goal of the game is to tweet the message on the post-it note using the contest’s hash-tag (#turkcelltweet). Along the way, the users can play a bunch of games to win free minutes and other perks, and to win the smart phones the user has to get a celebrity to re-tweet them.

The campaign was a great success, during the 7-days of the campaign it had garnered more than 56,000 tweets, and was a trending topic for the entire duration.

How they did it?

They created an entry barrier. Now that might sound negative but if you want to attract heavy internet users, you need to make it a point that you need a certain amount of traction and internet prestige to qualify. In simpler terms, stroke their egos.

Double exposure. The post-it notes carry little advertisements in them, and that’s just an added bonus.

Attention boosters. If you are running a multi-day live campaign, you will probably have to add some little prizes to keep everyone’s attention. Those little prizes will give people something to look forward to and a reason to participate beside the grand prize.

Triple exposure. Not only did they get the participants to advertise for the brand, they also encouraged them to get a celebrity to re-tweet the advertisement as well. The power of a celebrity in the Twitter community is one that can create valuable exposure.

Verdict

Gone are the days of a simple banner advertisement, targeted campaigns with an innovative idea behind them go much further and achieve a lot more than the traditional campaigns. Also, getting people to advertise for you is the wet dream of every marketer nowadays, so a campaign built around that idea will always be a winner.

Did you hear about this campaign? What do you think of it? Looking forward to your comments in the section below…

: 5/5
: 5/5
: 4/5
: Yes
: 4/5

Coba Uses Social Media for Rebranding

Sensis launched a social media-based ad campaign promoting the change to Cobá and aimed at expanding the 2-year-old beverage company’s loyalty base by introducing its drinks to an audience eager to taste something authentic.

: 2/5
: 2/5
: 2/5
: Yes
: 4/5

Kraft’s Mac & Cheese Campaign: Turning Your Tweets Into TV Ads

I might not be a number one fan of Macaroni and Cheese, nevertheless, I feel that I owe it to my blogging integrity to give some kudos to the brilliant marketing minds behind Kraft’s latest social media driven campaign!

: 3/5
: 3/5
: 4/5
: Yes
: 5/5

10 Tips for Utilizing Your Facebook Fanpages

10 Tips for Utilizing Your Facebook Fanpages

An Example of Pringles' Content on their Facebook Fanpage

So you have your Facebook Fanpage set up and ready to go however, you have no clue how to make use of it! Here are 10 tips that could help you utilize your fanpages in the best way possible:

Read entire post »
Add your comment

Crash The Superbowl with Pepsi and Doritos

Crash The Superbowl with Pepsi and Doritos

People Promoting Their Favourite Videos on Twitter

Since Super Bowl XLI (2006), Doritos has been running the “Crash the Superbowl” contest every year. This contest allows people to create their own Doritos Superbowl commercial. The commercials that will be featured in the Superbowl will be the ones with the most votes on the Crash The Superbowl website. The contest has...

Read entire post »
Add your comment

The David On-Demand Twitter Campaign

David Perez of Leo Burnett-Chicago really wanted to go to the 57th Cannes Lions International Advertising Festival in Cannes, and was willing to do anything to be able to get there. so the agency said OK if that's the case, you can go to the Festival but only if you agree to do anything anyone suggest to you on your Twitter account...

Read entire post »
Add your comment

Honda + Car Town Game = Awesome Social Gaming Campaign

Honda + Car Town Game = Awesome Social Gaming Campaign

We present to you a new flavor which comes in a combo form: a social media campaign which depends on a viral and spreadable application to attract its audience: Honda Takes Social Gaming for a Test Drive

Read entire post »
Add your comment

10 Must-Know Advantages & Disadvantages of Social Media

10 Must-Know Advantages & Disadvantages of Social Media

Only a few technology-loving, mind-stimulating and idea-generating individuals out there are still unplugged with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century! Many people have tried to capture...

Read entire post »
Add your comment

Twitter & Apple: A New Collaboration to Save Ping!

Twitter & Apple: A New Collaboration to Save Ping!

A collaboration between Twitter and Apple opens a backdoor to a part of the corporate workforce that has been locked out of Ping during the crucial daytime hours.

Read entire post »
Add your comment

Like us on Facebook

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats!

Big Advert

Share a post

Got an amazing campaign, web app or a social media related topic that you'd like to share with our readers?

Explore Thoughtpick

Our Archived Posts

Try Our #FF Helper App

FollowFriday Helper makes playing Twitter's #ff a piece of cake!

A brand new way to recommend tweeps based on how you tweet...

We're on Twitter

Oops, something went wrong and we could not display the latest tweets! :(

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.