Stat Box
Brand Name: Dove
Campaign URL: http://www.dove.us/#/cfrb/
Channels Used: Facebook & Twitter
Appeal: Emotional
Start Date: Around 3 years ago
Duration: Ongoing
Thousands of women tend to strut around carrying the heavy burden of being influenced by media and commercials whether they like it or not. The bar of real beauty has been shifted and the price to pay for staying “beautiful” has been raised!
Testimony of Change Due to Dove's Campaign
Therefore, and through combined marketing methods and in efforts to help in elevating the pressure females, of all ages, backgrounds and ethnicity suffer from, Dove was able to come up with a project concept dedicated to “real beauty”: Dove Self-Esteem Campaign/Fund.
Facebook’s VitaminWater “Connect” Flavor
Social media is what we love to talk about at Thoughtpick. In a effort to allow you to better understand and grasp the right use of social media for your upcoming campaigns, we are dedicating this regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!
Stat Box:
Brand Name: VitaminWater “Connect”
Campaign URL: Facebook Fanpage
Social Media Channels Used: Facebook & Twitter
Appeal: Cash prize, sense of belonging & quenching thirst in a healthy way!
Target Audience: Mostly US based Facebook & Twitter users, Vitamin Water consumers, both females & males of ages between 13 and 28
Date: 7 January, 2010
Campaign Duration: Mid January
First it was Reddit’s Bacon Soap, and now it is Facebook’s VitaminWater: “Connect”! What is going on with those social media sites and venues? Are they going nuts? Trust me, they are not; they are seeking to gain attention and loyalty and further expand their target audience!
Good move VitaminWater and consequently Facebook, although I have to stress the fact that I saw this coming and I think Twitter is on the way! [read full article >>]