Lay’s vs. Pringles: Can Social Media Alter Your Taste Buds?

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them“. Johann Wolfgang Von Goethe (1749-1832) German poet, novelist and dramatist.

Social media is definitely the power tool helping people reach their goals in making those converts!

In the case of brand marketing and positioning, there is mainly one winner in this human persuasion and social media equation: brands! Brands highly benefit from the need of people to share what they like and what they enjoy. Consequently, the overall effort of brands to appeal to their consumers and attract potential customers slowly decreases: yes, we are doing most of the work!

Therefore, I decided to try and separate social media users’ efforts from brand efforts and compare similar brands in terms of the amount of effort and resources they are REALLY investing in order to deserve the exposure they are getting!

For my first two brands, I chose Pringles vs. Lay’s.

Everyone’s Doing it! [video]

Creativity is hard to find these days; hundreds of lame and generic advertisements can be a proof of that!

Advertising and PR agencies are constantly looking for the “right” ad concept to present their clients with. They jump up and down, roll over, turn upside down and sometimes even climb on trees in order to create an advertisement which is able to “speak” to the audience, grab their attention, and most importantly get them interested enough to want to own that product or service!

Many advertisers fail to do so, however, some do succeed and they do it with flying colors: Call of Duty – World of Warcraft 2 on Xbox is a perfect example of that!

The ad title is: “Everyone’s doing it!” and there are 2 versions of this ad with more or else the same idea, edge, wits and ability to REALLY capture your attention. Together, the 2 videos below have more than 142,000 views on Youtube!

Enjoy…

Introducing Google TV — Be Careful What You Wish For! [video]

When I first heard about Google TV, my initial reaction was: “Wow! Everything I need in my living room or even bedroom… A dream that is actually materializing into something tangible!”. But…

Milk Mustache Campaign — Learn Social Media By Example

Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993.

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Campaign for Safe Cosmetics – Learn Social Media By Example

Campaign for Safe Cosmetics – Learn Social Media By Example

SafeCosmetics @Twitter

There is a wide range of different harmful chemicals which are constantly being used in the ingredients of many personal care and make-up products. Therefore, and out of sincere concern for the consumers' health and overall well being, this campaign was constructed and is ongoing, strong and true, for its 6th consecutive year.

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Little Chubby Lin Yu Chun – The Newest Meme on Youtube!

Little Chubby Lin Yu Chun – The Newest Meme on Youtube!

Lin on Youtube

First, it was Justin Bieber, and now the chubby Taiwanese Lin Yu Chun: Is social media becoming the new star attraction and lift off? I am inclined to say I believe so!

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Augmented Reality Campaigns — Learn Social Media by Example

Augmented Reality Campaigns — Learn Social Media by Example

Twitter is buzzing

There is a new marketing landscape that is starting to form with internet ads and campaigns. According to data from the Pew Research center 40% of internet users claim to have "never" clicked on ad on the web, and 77% of them totally ignore those ads. Given the reluctance of internet users to click on internet ads, and their habitual...

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Carlton Draught Beer — Learn Social Media by Example

Carlton Draught Beer — Learn Social Media by Example

I see you!

Beer brand Carlton Draught is part of the Foster's Group, is an Australian beer brand that has garnered quite the reputation for itself on the internet amongst marketers. It has been thoroughly successful in navigating the internet noise farm and able to generate a lot of attention for their campaigns. One of the best examples...

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Dove Self-Esteem Campaign — Learn Social Media by Example

Dove Self-Esteem Campaign — Learn Social Media by Example

Free Dove self-esteem shirt

Learn more about conducting successful social media campaigns through this amazing campaign executed by Dove: The Self-Esteem Fund.

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Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

Target’s Super Bowl & Valentine Campaign — Learn Social Media By Example

In support of the charity for kids

If you go to Target's Facebook page and click on the Super Love Sender tab, you are able to begin the process of sending a "JibJab-like, NFL- and Valentine-themed" greeting card. Before you start creating the card, you can choose from one of five charities that you think should get the most money.

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