Learn Social Media by Example: “It Has to be Heinz — Dip & Squeeze” Campaign

Previous campaigns

Dip & Squeeze with Ease!

Dip & Squeeze with Ease!

Heinz might be famous for its ’57 varieties’, but that was a portfolio for a long-lost age, when stores sold your brands, rather than competed via offerings of their own.

Therefore, and in efforts to innovate and freshen up, Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

The “It has to be Heinz” campaign has been designed to celebrate the way people perceive the food brand.

: 4/5
: 3/5
: 3/5
: Yes
: 5/5

Learn Social Media by Example: Put Your Best Face Forward with Estee Lauder

I will go ahead and dare you to find a Facebook group with as much loving as Estee Lauder‘s. Check it out, it is absolutely amazing.

Every wall-post has around three “I love Estee Lauder’s…”, and believe me when I say there are tons of wall posts. I have spent the past 10 minutes going over January, and all the messages are so loving it almost makes me cringe.

Estee Lauder must spend tons of money on getting their clients to love them so much.

What I love about their very subtle social media campaign is how it makes the effort to understand the needs of its audience. By offering luxury beauty product, there’s a fine line between selling an expensive product short and beautifully having women strut their best face forward with a nice nod to Estee Lauder. They address the desire to look good in one of the most important digital life-files online: Facebook.

Estee Lauder photo touch-up expert fixes the photos even further after the make-up is done

Estee Lauder photo touch-up expert fixes the photos even further after the make-up is done.

You can also do a do-it-yourself make over with the option to upload on Facebook on Estee Lauder’s website.

: 5/5
: 2/5
: 3/5
: Yes
: 4/5

Learn Social Media by Example: Pepsi Refresh Project

With news about Tim TeBow Superbowl ad and CBS censorship filling up the headlines leading up to the Superbowl ad fest there was another headline that was worth examining. Pepsi a staple of Superbowl ads for 23 years will not be partaking in the marketing fiasco and instead will invest $20 million dollar in a Social Media campaign. That’s how much of a major player Social media has become in the world of marketing that a monolith such as Pepsi is willing to choose it over a Superbowl spot. Hopefully the next generation will be able to experience some of the advertising gold like Pepsi vs. Coke commercials which usually premiere at the Superbowl.

: 3/5
: 3/5
: 3/5
: No
: 4/5

Armani Underwear 2010 Campaign: Ft. Megan Fox

Thought there are some doubts, and even jokes, about her acting skills, Megan Fox sure is able to capture your attention, half nude, on a billboard or as you innocently surf the internet while wearing sexy, slick Armani underwear!

: 3/5
: 4/5
: 2/5
: No
: 0/5

Is Digg Hacked? Or is it Just the Most Brilliant Ad Ever?

Is Digg Hacked? Or is it Just the Most Brilliant Ad Ever?

The ASCII art in Digg's source code

If you visit Digg and then view their page source, you would see a piece of ASCII art embedded on top.

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Facebook’s VitaminWater “Connect” Flavor

Facebook’s VitaminWater “Connect” Flavor

VitaminWater Connect Tastes Like Facebook Spirit

First it was Reddit's Bacon Soap, and now it is Facebook's VitaminWater: "Connect"! Are social media venues seeking to gain attention and loyalty and expand their target audience?

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Learn Social Media By Example: Dunkin Donuts Campaign

Learn Social Media By Example: Dunkin Donuts Campaign

A Snapshot of Dunkin's Recent Twitter Account

Dunkin Donuts used a Facebook Fan Page strategy combined with some Twitter help, @dunkindonuts to promote the idea of the campaign and attract more traffic to the fan page.Their main ideas was gaining access to friends of friends while helping brand advocates to feel equally rewarded and recognized.

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Green is the New Black: A Mobile Campaign with Potential!

Green is the New Black: A Mobile Campaign with Potential!

Sticky Phone concept by Liu Hsiang-Ling

Green phones are meant to reduce toxic waste without forcing you to give up your mobile communication habit - or even addiction!

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Google StreetView: Virtually Stealing Adspace

Google StreetView: Virtually Stealing Adspace

Google will soon introduce ad-retailing on outdated billboards in Google Street View.

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Earn More Money With These Adsense Plugins For Firefox

Earn More Money With These Adsense Plugins For Firefox

Multiaccount Screenshot

Do you use Adsense for your blog? If you do, we have compiled a list of some of the best Firefox Adsense plugins that should make your life a little easier!

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