Apple Putting Ads in Mac OS X? [video]

Never interrupt your enemy when he’s making a mistake“! Napoleon Bonaparte

I wonder if, for once, Microsoft is being very very quiet while watching Apple make its mistake! The video and my analysis will explain what I mean!

The Apple/Microsoft fight seems to be never ending! Yet, since its market share is relatively low when compared to Microsoft, Apple is constantly trying hard to overcome its opponent in terms of advertising content and style, using both humor and personification to attract new potential customers and retain the current ones.

Nevertheless, it seems to me that Apple might be running out of creative brand promoting ideas and resorting to “intrusive” advertising within its latest release of Mac OS X. The video below explains it all!

Therefore, the question that needs to be asked now is: Will this new method that Apple is using result in turning people against Apple, even if it entails a free reward?

The way I see it, Apple targets a niche market since their prices are relatively high as opposed the average PC or laptop. With that said, Apple’s potential customer base should not be that different and the way for advertising to them should not dramatically differ. Apple users seek a certain type of recognition which this type of advertising might deprive them of!

What is your take on that? Please share below.

Social Media & Tourism: Playing the Right Cards!

In the current times we are living, social media occupies almost every part and aspect of our daily lives and decision making processes. There is now a way to use  each and any social media channel, or a combination of them, to promote any product, place, person, service and so on.

Tourism...

Tourism...

Based on the above generalization, we can easily grasp the importance of social media, especially when it comes to marketing and advertising. It is now just a matter of how to promote a certain product, service or place, to whom and the creativity of the content of the message being sent out.

So what about tourism? Does it have any place in this equation? Is it, also, able to benefit from social media? And how can social media be best utilized to promote countries in general and cities or certain sites in specific?

Tourism: The Basics!

How about we start with the simple basics of tourism; the building blocks?

To begin with, we must be able to determine why people travel and how they are able to judge if a country is worth visiting and touring or not.

Basically, people travel for two main reasons: Business and leisure (which includes tourism). Now, since business destinations are usually predetermined, we need to identify what makes a person choose a certain country over another for vacationing purposes. This falls under 5 main reasons and they are:

Mac vs. PC Windows 7 Ad: Broken Promises [video]

Is it ethical for Mac to use this type of advertising against PCs? I mean we do know it’s true, but aren’t Mac pushing it a bit too far with their new ad about PC’s broken promises?

“Gone Google – Global Campaign Preview” [video]

“Gone Google” Campaign: The clip with the analysis and the realizations.

50 Top Noise-Free Twitter Tips in Social Media, Marketing, SEO & Design! Part 4

50 Top Noise-Free Twitter Tips in Social Media, Marketing, SEO & Design! Part 4

Quick Twitter Tips

Below you will find our fourth specialized well researched list of 50 Top Twitter Tips and Links divided into 5 distinctive categories: 1) Social Media & Technology, 2) Marketing & Advertising 3) Design, 4) SEO, 5) Motivational & More.

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Fact: Real-time Search Satisfies 40% of User Queries!

Fact: Real-time Search Satisfies 40% of User Queries!

OneRiot API

40% of users' search queries across major search engines is best satisfied by real-time search results. That is a huge number that opened the door for many dedicated real-time search engines to emerge. OneRiot is leading the pack with an interesting strategy that aims to distinguish itself to be the search engine that gives best...

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4 Ways of How Twitter Can Make Money… Which will it be?

4 Ways of How Twitter Can Make Money… Which will it be?

How will Twitter make money ?

The debate of how twitter will be able to make green to materialize its success has been a contentious question on the minds of many in social media. There has been a lot of talk about the different models that Twitter can take up, and Twitter has just taken the first step on adopting a model.

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50 Top Noise-Free Twitter Tips & Links in Social Media, Marketing, SEO, Design & More! Part 3

50 Top Noise-Free Twitter Tips & Links in Social Media, Marketing, SEO, Design & More! Part 3

Flipbooks with another RT about Social Media

Thoughtpick's third specialized well researched list of 50 Top Twitter Tips and Links divided into 5 distinctive categories: 1) Social Media & Technology, 2) Marketing & Advertising 3) Design, 4) SEO, 5) Motivational & More.

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Yahoo! Maktoob: Ready to Deal With Freedom of Speech and Piracy Issues?

Yahoo! Maktoob: Ready to Deal With Freedom of Speech and Piracy Issues?

Yahoo!Maktoob

After almost 2 years of rumors about this deal, Yahoo! made a big move last week when it purchased the Arabic portal Maktoob for an estimated $85 million. This is certainly one of the biggest moves in the Middle East tech field. What bumps to expect along the road?

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Dell vs. Toshiba – Death Match via Youtube, Facebook & Twitter…

Dell vs. Toshiba – Death Match via Youtube, Facebook & Twitter…

From Dell's Fan Page

Is social media turning into one of the main reasons for purchasing trendy, fashionable and tech products these days? Could a brand's wrong utilization of social media affect its image negatively? Is it fair to solely depend on web marketing and social media channels in order to decide whether to purchase a certain brand or its competitor?

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