Twitter for Enterprise Debate: Would You Use It For Your Own Business?

We were in the middle of our weekly meeting, conducting the customary brainstorming exercises and, as usual, discussing ideas and topics; how good they are and which directions we can take them and so on. Beirut and Fadi seemed to have 2 completely different opinions regarding Twitter and its usefulness for businesses vs. its disadvantages. We decided to write this “duet” article and in turn listen to our readers opinions.

1,2,3…. Debate!

Let the debate begin!

Let the debate begin!

Fadi’s Opinion – Pro Twitter for Enterprise

While Twitter, like any other available tool at work – be it telephone, email, or even internet access – can be abused if not used the right way, it can also provide many benefits and open new opportunities to any businesses. Don’t blame the tool, blame people who abuse it.

There are many ways where Twitter can benefit your business. The following are my favorite top 5:

  1. Motivation: The more motivated your employees are, the more productive they can be. People have several motivating factors. I, myself, totally support the opinion that says socializing is the primary motivating factor. Wrap the social aspect of Twitter in your business constraints and you will have a winning formula for motivated employees.
  2. Marketing: Twitter is a great tool to interact with your customers and market your services and products. Dell earned $3 Million from Twitter when they started posting exclusive coupons and offers about new products on their Twitter account (@DellOutlet).  Coffe Groundz, a Houston independent coffee shop, gained much success by giving their customers the option to order via Twitter (@coffeegroundz)! That was a precedence – a very successful one.

    Dell Free Coupons Tweets

    Dell Free Coupons Tweets

  3. Listening: One of the most important characteristic of a successful business is to be able to figure out what its customers need and improve its offering of products/services accordingly. Twitter provides a great way for a business to listen to related people’s conversations. Tasti D-Lite, a popular New York dessert franchise, was there to listen to people working at the Empire State Building who twittered about their craving for ice cream delivery (@tastidlite) – it opened a new business opportunity to them.

50 Top Noise-free Twitter Tips & Links in Social Media, Marketing, SEO, Design & More! Part 2

Wouldn’t it be just great if you could find the most useful tweets and links about the hottest most interesting topics online, all in one place? Wouldn’t it be just convenient if you could link that valuable information to the tweeple who posted it so you can have continuous access to his/her tweets by following him/her accordingly?

Below you will find our second specialized well researched list of 50 Top Twitter Tips and Links divided into 5 distinctive categories: 1) Social Media & Technology, 2) Marketing & Advertising 3) Design, 4) SEO, 5) Motivational & More.

1. Technology & Social Media Tips:

Blackberry Storm Vs. iPhone 3G: Should Social Media Be the Judge?

Is social media turning into one of the top reasons for purchasing trendy, fashionable and tech products these days? How dependent are we becoming on social media channels when it comes to purchasing decisions? Is it fair to solely depend on social media channels such as Youtube in order to decide whether to purchase a certain product or its competitor?

5 Top Reasons Why Twitter is Not Very Popular with Teens!

Is Twitter simply too “dull” for teens to sign up to and use? What are the reasons for the rather low number of teen Twitter users? Would it be wise for Twitter to focus advertising in a way that targets teens? What benefits would teens gain from regularly using Twitter?

Microsoft’s “Browse Never” Campaign: Was the Puke Really Necessary?

Is spending millions on "bad" advertising the new emerging trend to capture audience attention and spread the word about new products and services? How much impact do "bad" ads have on sales as opposed to good creative ads? Is Waggener Edstrom doing the right job for Microsoft? YouTube's famous "Friday Pranks" seems to be doing a...

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Mac Uses Comedy & Characters to Overpower Microsoft!

Mac Uses Comedy & Characters to Overpower Microsoft!

Timeline of Macintosh Models

Is viral marketing still the key to a brand's success? What are the main elements that steer a social media marketing campaign towards a "viral" positioning? What are the strategies and techniques some of the brand marketers use to gain a wide exposure?

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10 Social Media Campaigns that Failed! Avoid their mistakes!

10 Social Media Campaigns that Failed! Avoid their mistakes!

What truly defines a failed social media campaign? What are the factors and elements that drive a social media campaign to its doom? What are the worst social media campaigns online? What can be learned from the mistakes they have made?

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What Happens When You Execute Before Research! Hahaha

I recently received a forwarded joke to my e-mail and I thought you’d get a kick out of it just as I did! P.S: Whoever the owner is, thank you, and feel free to comment and claim ownership. Know Your Customer!! A Coca Cola salesman returned from his Middle East assignment disappointed. A friend asked, [...]

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Does the New “Twittering Interns” Trend Really Work?

Every single day, consumers such as myself, are bombarded with numerous advertising messages slamming us from every radio station we tune to, every television channel we choose to watch, every street we drive or walk about and even through our personal mobile phones! The advertising clutter we are directly exposed to is proven to...

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The (endless) Web Monetization Summary Table! Start planning…

Have you ever opted to find all the answers you are looking for in just one place? Are you tired of visiting 30 or more websites to get the answers you are seeking: the how to’s, if’s and when’s to an issue of your interest? Well, your wish is our command: We are walking the [...]

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