Ask, Listen, Learn Campaign

The Century Council is a leader in the fight against drunk driving and underage drinking and promotes responsible decision making regarding alcoholic beverages.

Campaign Idea & Objectives:

Ask, Listen, Learn is a creative, multimedia campaign which was designed by a team of educators and psychologists specializing in middle school-aged students.

The campaign efforts are divided into 2 main parts: one which concerns the minors and the other which acts as a support for their parents.

On the minors’ website, all they need to do is sign a pledge (see below) and register and they are immediately a part of the team. The Ask, Listen, Learn Team Pledge is designed to help minors stay healthy and active by making an agreement with themselves to make good decisions.

The Pledge

The Pledge

As for the parents’ website, it contains information about when and how to discuss alcohol consumption, useful links, answers to important questions minors might ask as well as related materials and statistics.

Campaign Buzz:

Apart from the millions of views generated on Century Council’s Youtube channel, here are some actual results of the campaign:

Highlights from Youth Evaluation:

  • 84% of kids said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol.
  • 86% said they would consider reading the brochure without the survey.
  • 81% said brochure made them think and 78% said it has a lot of important information.
  • 92% said mom is their number one source of information about alcohol.

Highlights from Parent Evaluation:

  • 70% of parents and half of kids said they discussed alcohol after receiving Ask, Listen, Learn survey.
  • 92% said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol.
  • 66% said they would consider reading the brochure without the survey.
  • 88% said brochure made them think.

Opinion & Lessons Learned:

Usually, campaigns designed to tackle major problems and issues lack the creativity needed to make a change, Ask, Listen, Learn is different. Not only does the campaign combine unsettling facts with humor, videos and even games, it also addresses both parties involved in this struggle: the minors and their parents.

So, what can we learn from this campaign?

  • Think outside the box when determining your target audience: If the campaign only addressed one of those parties concerned, they would definitely fail in achieving the overall campaign’s goals.
  • Carefully design your campaign channels: On the minors’ website, you will find games and other things of interest to them, this is very important. Minors will not go onto a site to get a sermon or lecture about how to live their lives, however, they will visit a site which they can related to or find interesting and then will think of reading some of the important information it has.
  • Get feedback and make use of it: Not only did the campaign rely on the views generated on its Youtube channel, it also did evaluations to really measure the effect of the campaign on both minors and children.

Finally, have you heard of this campaign before? Would you have liked to be a part of it? Do you know of any other similar ones?

Looking forward to your comments and insights down below :)

: 5/5
: 4/5
: 5/5
: No
: 4/5

10 Top Funniest Facebook Jokes, Quotes & Updates This Week [eps.17]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself!

Therefore, I invite you to invite you to enjoy our seventeenth list of the 10 top funniest Facebook jokes, quotes & updates.

LOL!

LOL!

1. Do you ever just look at someone and “why” is the only thing you can come up with?

2. My motto in life is: If you can’t convince them, confuse the crap out of them!

3. Everyone has the right to be stupid, but you are abusing the privilege!

4. Never be afraid to laugh at yourself, after all, you could be missing out on the joke of the century.

10 Top Funniest Facebook Status Updates This Week [eps.15]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself!

Therefore, I invite you to invite you to enjoy our fifteenth list of the 10 top funniest Facebook status updates.

10 Top Funniest Facebook Status Updates This Week [eps.14]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself!

Therefore, I invite you to invite you to enjoy our fourteenth list of the 10 top funniest Facebook status updates.

10 Top Funniest Facebook Status Updates This Week [eps.10]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself! Therefore, I invite you to invite you to enjoy our tenth list of the 10 top funniest Facebook status updates.

Read entire post »
Add your comment

Watch Out Drunk Drivers: Facebook is Out to Shame You!

Watch Out Drunk Drivers: Facebook is Out to Shame You!

Drunk Driving

Huntington Beach is considering a new tactic against drunk driving: public shaming on Facebook.

Read entire post »
Add your comment

10 Top Funniest Facebook Status Updates This Week [eps.9]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself! Therefore, I invite you to invite you to enjoy our ninth list of the 10 top funniest Facebook status updates.

Read entire post »
Add your comment

10 Top Funniest Facebook Status Updates This Week [eps.8]

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself! Therefore, I invite you to invite you to enjoy our eighth list of the 10 top funniest Facebook status updates.

Read entire post »
Add your comment

10 Top Funniest Facebook Status Updates This Week [eps.7]

10 Top Funniest Facebook Status Updates This Week [eps.7]

Facebook Award!

Every day, I come across a few hilarious status Facebook updates. Some of them are so funny, that I actually feel stupid laughing all by myself! Therefore, I invite you to invite you to enjoy our seventh list of the 10 top funniest Facebook status updates.

Read entire post »
Add your comment

Should You Accept Your Parent’s Facebook Friend Request [Flowchart]

Should You Accept Your Parent’s Facebook Friend Request [Flowchart]

Accept or Not... That is the Question!

I came across this interesting flowchart on Mashable. The main idea of the flowchart is to guide Facebook users about whether or not they should accept their parents' friend requests based on certain criteria.

Read entire post »
Add your comment

We love Tweepi

Tweepi Logo

Follow the best and unfollow the bots, with the only Twitter management tool with stats.

Learn how to get more Twitter followers using Tweepi!

Explore Thoughtpick

Our Archived Posts

Thoughtpick by email

For more Learn Social Media by Example reviews, don't forget to subscribe to our posts by email:

©2010 thoughtpick, copyrights reserved.