Milk Mustache Campaign — Learn Social Media By Example

Beirut
Posted by Beirut on May 10, 2010
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Some Milk Mustache Celebrities

Some Milk Mustache Celebrities

“Milk is naturally nutrient rich like no other beverage – it’s nature’s wellness drink“! Therefore, making sure that milk is always on the table is an easy way to help build a strong family.

Idea & Objectives:

Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993.

Success: 5/5
Virality: 5+/5
Innovation: 5/5
Feels like an ad: No
Brand visibility: 5/5
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The Human Rights Campaign — Learn Social Media By Example

Beirut
Posted by Beirut on April 26, 2010
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Human Rights Campaign

Human Rights Campaign

The Human Rights Campaign represents a grassroots force of more than 750,000 members and supporters nationwide. As the largest national lesbian, gay, bisexual and transgender civil rights organization, HRC envisions an America where LGBT people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.

Success: 5/5
Virality: 2/5
Innovation: 3/5
Feels like an ad: No
Brand visibility: 5/5
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Dove Self-Esteem Campaign — Learn Social Media by Example

Beirut
Posted by Beirut on March 1, 2010
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Learn more about conducting successful social media campaigns through this amazing campaign executed by Dove: The Self-Esteem Fund.

Success: 5/5
Virality: 5/5
Innovation: 4/5
Feels like an ad: No
Brand visibility: 4/5
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Learn Social Media by Example: Skittles Steals the Social Media Rainbow

Roba
Posted by Roba on February 10, 2010
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Skittles tossed the traditional idea of a website out the window, and created a corporate home by tying in together their presence on other sites.

Success: 3/5
Virality: 1/5
Innovation: 5/5
Feels like an ad: Yes
Brand visibility: 5/5
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Learn Social Media By Example: Dunkin Donuts Campaign

Learn Social Media By Example: Dunkin Donuts Campaign

A Snapshot of Dunkin's Recent Twitter Account

Dunkin Donuts used a Facebook Fan Page strategy combined with some Twitter help, @dunkindonuts to promote the idea of the campaign and attract more traffic to the fan page.Their main ideas was gaining access to friends of friends while helping brand advocates to feel equally rewarded and recognized.

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TechCrunch vs. Mashable Review – Part 2: Alexa, Quantcast & Content Comparison

TechCrunch vs. Mashable Review – Part 2: Alexa, Quantcast & Content Comparison

Google Trends: Mashable vs Techcrunch

In our first TechCrunch vs. Mashable review post, we compared and contrasted TechCrunch and Mashable in terms of general stats, interface & reviews. Here in part 2, we will be comparing these two sites in terms of Alexa and Quantcast stats and quality and type of content.

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TechCrunch vs. Mashable Review – Part 1: Mixed Stats, Interface & Reviews!

TechCrunch vs. Mashable Review – Part 1: Mixed Stats, Interface & Reviews!

TechCrunch's Google Page Rank

But the above figures are available for all and it is not a secret to anyone that those two sites are rough to crack opponents when it comes to dealing with each other! Therefore, I invite you to stay tuned with us while we compare and contrast Mashable and TechCrunch from every possible aspect such as stats, interfaces, content,...

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