Underheard in New York: Listening to the Homeless Tweet

There are thousands of homeless people around the world, with no one to listen to their voices, share with them their dreams or sooth their fears…. This is why the “Underheard in New York” initiative began.

Idea & Objectives:

Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. “In a time when communication is all around us, we felt it was necessary to give a voice to the people who needed it most. Between Jan. 2009 and Jan. 2010 the total number of unsheltered individuals within New York City rose an estimated 34%.

Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.

The 4 Tweeting Homeless Men

The 4 Tweeting Homeless Men

: 2/5
: 2/5
: 4/5
: No
: 4/5

TravBuddy — Apps Using Social Media Brilliantly

Welcome to another episode of Thoughtpick’s series of articles: Apps Using SM Brilliantly. We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is: TravBuddy.

The Application:

My Travel Map!

TravBuddy is a social networking application for travelers. It allows Facebook users to create and share their own travel map and see what percent of the world they have visited.

CityVille — Apps Using Social Media Brilliantly

We will again be looking into examples of tricks and methods that online games and applications are using to make the most of social media. In other words, what is making those apps as “spreadable” and “viral” as they are.

Today’s application is: CityVille.

Facebook Cartoon Character Campaign — Learn Social Media By Example

In order to try and fight violence against children all over the world, the campaign aimed at making people relive memories of their childhood by placing pictures of cartoon characters as their Facebook profile pictures.

: 2/5
: 3/5
: 3/5
: No
: 0/5

Go Green Twitter Sweepstakes — Learn Social Media By Example

Go Green Twitter Sweepstakes — Learn Social Media By Example

The AARP promoted Earth-friendly practices this spring by asking its members to enter a sweepstakes by Tweeting their green tips to @createthegood with the #gogreen hashtag. Read more for the analysis of the campaign & what you could learn from it!

Read entire post »
Add your comment

Texas Hold’em Poker — Apps Using Social Media Brilliantly

Texas Hold’em Poker — Apps Using Social Media Brilliantly

We will again be looking into examples of tricks and methods that Zynga’s Texas Hold'em Poker is using to make the most of social media. In other words, what is making this app as “spreadable” and “viral” as it is.

Read entire post »
Add your comment

Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

Pedigree’s “Write a Post, Help a Dog” — Learn Social Media By Example

The concept was simple; dog bloggers had to write a blog post about Pedigree's adoption program before September 19, 2010, and Pedigree promised to donate a 20 pound bag of the company's new Healthy Longevity dog food to an animal shelter.

Read entire post »
Add your comment

Millionaire City — Apps Using Social Media Brilliantly

Millionaire City — Apps Using Social Media Brilliantly

We will be looking into the tricks and methods that Millionaire City is using to make the most of social media. In other words, what is making this app as “spreadable” and “viral” as it is.

Read entire post »
Add your comment

Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Skittles’ Dazzle the Rainbow Campaign — Learn Social Media By Example

Embracing alternative product uses and taking in to the next level, Skittles rolls out its latest social media marketing campaign: "Dazzle the Rainbow" which is simply a challenge in which Skittles fans are asked to bury a man named David Phoenix in a vat of the sugary candy.

Read entire post »
Add your comment

Barn Buddy Game — Apps Using Social Media Brilliantly

Barn Buddy Game — Apps Using Social Media Brilliantly

With 1,948,750 monthly active users and 1,429,112 likes, Barn Buddy Game seems to be gaining in on Farmville, Frontierville, Cafe World and other Facebook applications that fall into that category. Learn how & why!

Read entire post »
Add your comment
©2010 thoughtpick, copyrights reserved.