Ford upsets bloggers more; no sign of an apology in the horizon!

One of the things that upsets me the most in life is when someone makes a mistake then ignores it completely – like nothing’s happened – instead of standing up and take responsibility for his actions. While individuals may – sometimes – get away with it, I don’t think that companies, especially big ones like Ford Motors, should be spared off the hook.

It is as simple as this: You make a mistake, you offend people, you apologize. 

After offending the whole ME blogsphere by stating that there isn’t enough bloggers to replicate their successful Ford’s Fiesta’s social media campaign in the US, and after the uproar of angry bloggers for the ignorant comment of Ford’s officials in the region, one would expect a damage-control in the form of a simple APOLOGY.

Ford upsets ME bloggers

Ford upsets ME bloggers

 

 

Instead, Ford ME managed to make things worse. Their PR agency contacted Dima Hamadeh, the writer of the Business 24/7 article in which she mentioned Ford official‘s comment about ME bloggers, and asked her about her source of information. Surprisingly enough – to them of course – the source is Ford themselves! That triggered a very valid question posted by Dima Hamadeh on Fake Plastic Souq blog :

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