Adobe’s “Real or Fake” Campaign — Learn SM By Example

Adobe, the proud maker of popular software titles such as Photoshop, Illustrator, Acrobat and Flash, worked with interactive advertising agency Traction to create a social media engagement initiative.

The Idea & Objective:

Adobe wanted to increase awareness of its discounts for college students. It thought hard and long about the best strategy to do so, taking into consideration the characteristics of its target audience while tailoring an effective, customized method to reach them.

The challenge was clear: Increase awareness among college students for the launch of Adobe Student Editions in North America; we wanted students to know that they can purchase Adobe products at a steep discount for students (up to 80% off the full retail price).

Adobe Student Facebook Page

Adobe Student Facebook Page

Accordingly, Adobe created a game on Facebook challenging users to spot doctored photos. The core of the campaign was asking fans of the Adobe Students page whether they thought a series of images were “Real or Fake?”

: 5/5
: 4/5
: 5/5
: No
: 5/5

Why Are All My Friends Suddenly Hot? Doppelgänger Week

Viral mass actions are apparently the newest trend on Facebook.

Last month, it was posting bra colors. This month, it’s Doppelgänger Week. Who knows what it will be next month? Hitting on the first person who sends you a message?

I guess that remains to be seen, for now, Facebook’s Doppelgänger Week, where you change your profile picture to someone famous (actor, musician, athlete, etc). If you don’t look like anyone in particular, you can use the Facebook application “Face Double” that will scavenge its system for your long-lost celebrity double. Otherwise you can ask the Doppelgänger Week Fanpage for twin suggestions. Hmmm…

Use the Chance to Place Yourself in Trends

As these “mass actions” are becoming more popular on Facebook, application developers and relevant corporations should be keeping their eyes open.

If they find the right “mass action” at the right time, rewards could be generous. For example, MyHeritage made good use of Doppelgänger Week and created a page that helps people find their Doppelgänger celeb. Thousands have used it, which means that MyHeritage has not only provided a useful tool that people are actually looking for, they also placed themselves in the center of a very popular trend.

Jumping on the Bandwagon

Although my Facebook feed is littered with hotties and celebrities, it did not really occur to me to participate in Doppelgänger Week, mostly because it’s not often that I’m told I look like a particular celebrity.

For research purposes though, I decided to give the tools a shot to see why this trend became so popular. MyHeritage’s Celebrity Look-alike Tool is what I used for this experiment.

My doppelganger: Chester Bennington

My doppelganger: Chester Bennington

I guess I’m not participating in the week, because I’m a little pissed off that this Chester Bennington person kept popping up, with several picture attempts. I don’t think I look like a guy. Or maybe he looks like a girl. Or maybe it’s just the glasses.

By the way, another mass action taking place is month is Urban Dictionary Week, where you look up your name on Urban Dictionary and then shove the meaning into your status.

Did you participate in Facebook Doppelganger week? If you did, who’s your celebrity lookalike? :)

10 Fantastic Free Mac Apps to Treat Yourself to This Christmas

Boost your Mac with this list of some of the best free software out there, handpicked to make your life easier, quicker, and more efficient. A surefire way to holiday happiness, if you know what we mean.

©2010 thoughtpick, copyrights reserved.