Thoughtpick: A unique perspective of the Web and social media...
A unique perspective of the Web and social media...

March 6, 2010

DoSomething’s Campaign for Cancer Prevention — Learn Social Media by Example

Stat Box

Brand: DoSomething.org
Campaign URL: DoSomething.org’s Campaign For Cancer Prevention
SM Channels Used: Facebook & Website
Appeal:
Emotional/Causes
Start Date: May, 2007
Duration: Ongoing

According to DoSomething.Org:

Campaign Symbol

Canceris the second leading cause of death in the world, killing 58 million people each year. The leading cancer in women is breast cancer, with 1.2 million diagnosed globally and killing 500,000 each year. Overall, 1 in 3 people will develop cancer in their lifetime, and 1 in 8 women will develop breast cancer – affecting almost everyone via a parent, sibling, child, other relative, or a friend. Moreover, cancer strongly disproportionately affects the poor, who have no access to modern medical care”.

Idea & Objectives:

Since cancer weighs heavily on the lives of those who suffer from it, this campaign has been developed in efforts to fund advanced health education and cancer research for cancer prevention (since the pace of cancer research is depressingly low, partly due to sparse government funding).

[read full article >>]

February 5, 2010

Learn Social Media by Example: “Give Me My Chuck” Campaign

Stat Box
Brand Name: The series “Chuck”
SM Channels Used: Twitter, Facebook & blogs
Appeal: Emotional appeal + subway sandwiches for US residents
Target Audience: Worldwide Bloggers, microbloggers, Facebook users, social networking users and show fans all hoping to “Save Chuck”
Date: April, 2009
Campaign Duration: A few weeks

Events, whether they are a local tweetup, a championship game or the world’s largest conference, can be notoriously difficult to plan, promote, and execute. But the end result can be amazing, and that is why we plan them in the first place“. Mashable’s Ben Parr

In one of my most retweeted posts, 10 Social Media Campaigns that Rock! Learn How to do the Same!, I listed the top most successful social media created through the different social media channels available online.

One of the most campaigns that I enjoyed was: The “Give Me My Chuck” Campaign. read below to find out why.

[read full article >>]

December 30, 2009

Dramatic Chipmunk Starring in New LG Campaign [video]

Yet another seemingly successful social media campaign brought to you by LG!

LG seem to have mastered the art of viral marketing with a campaign which promotes a $100k prize for the winner of their competition, and in turn, promotes their monitors.

It’s a campaign to be remembered! LG recreated the “Dramatic Chipmunk” and let the audience of the five videos, leading to the campaign site, follow him on a own trip around the world starting with the “Break Out”.

Advertising appeals used as their best! LG should be given kudos for their proper utilization of a combination of different appeals in addition to a valuable monetary prize:

  • The sex appeal (the woman)
  • The humor appeal (the chipmunk itself & the various scenes)
  • The emotional appeals (the children & the chipmunk)

What a combo!

[read full article >>]

October 9, 2009

Women’s Domination: Sex Appeal, Competition & Multitasking!

A few days ago, I came across an article entitled: “Why women dominate social networking”, and it made me wonder: What are the logical reasons for such a phenomenon?

Join me to take a look at the following quotes:

Whatever women do they must do twice as well as men to be thought half as good. Luckily, this is not difficult,” by Charlotte Whitton, and “There is a special place in hell for women who do not help other women,” by Madeleine K. Albright.

1,2,3... Go!

1,2,3... Go!

The two main points that could be easily deduced from these quotes are the following: women have the ability to get things done faster than men, through multitasking, and women are clearly competitive amongst each other. These are facts that are scientifically proven in more than one article and study and both in real life and virtually!

Therefore, in my opinion, apart from the fact that women actually dominate social networks through sex appeal, they also do so through their competitive nature and their multitasking skills!

Women & Competitiveness…

The way I see it, women are always competing amongst each other. Let’s take Facebook for example, if female A posts a few pictures of herself wearing something “sexy”, female B automatically sees them and goes out, buys some new seductive outfit, takes pictures and posts them on Facebook! Thus, more interaction on Facebook! The same could be easily applied to written wall posts and comments, games played, things shared and so on.

As for LinkedIn, if female A has many contacts and recommendations, female B gets jealous and starts engaging more with people and looking for contacts to add. Again, more interaction on LinkedIn.

And the list goes on!

[read full article >>]