We’ve all heard it now. The most over-hyped non-product in history of the world is finally a product.
It even has a name. It’s not the “iSlate” nor the “Apple Tablet” that people have been using for a while, it’s actually called the iPad (naturally, #iTampon was a trending topic on Twitter soon after).
The gorgeous Apple iPad
While many people are disappointed, saying that the iPad is nothing more than an over-sized iTouch, I personally believe that it will be game-changing. Maybe this particular release won’t knock us off our heels, but eventually, with the proper support, a large list of applications, and a little mind-set change from the consumer side, this device is going to be the iPod of “handheld companions“.
“Healthy competition is the fuel for growth and development”.
Big names in the technology arena are bumping each other’s heads in a war dedicated to grab customer attention and further create loyalty! One of those names must be Apple!
Not only does Apple lead a variety of creative, well-studied and effective small battles against Microsoft, it also has a front built for Verizon as well!
In a recent article, it is made clear to us that Apple is cooking something to undermine Verizon’s network. A series of ads is to be launched by Apple “set to obliquely attack Verizon, made in the same mold as its ongoing “there’s an app for that” campaign.”
Apple take a swipe at Verizon – Apple iPhone Ad – What Time’s The Movie?
Apple backs up AT&T with the new ad “multi-people”
But will this campaign really undermine Verizon’s red-blue coverage maps campaign? I mean, if you don’t have signal, you can’t make a call or surf!
“Never interrupt your enemy when he’s making a mistake“! Napoleon Bonaparte
I wonder if, for once, Microsoft is being very very quiet while watching Apple make its mistake! The video and my analysis will explain what I mean!
The Apple/Microsoft fight seems to be never ending! Yet, since its market share is relatively low when compared to Microsoft, Apple is constantly trying hard to overcome its opponent in terms of advertising content and style, using both humor and personification to attract new potential customers and retain the current ones.
Nevertheless, it seems to me that Apple might be running out of creative brand promoting ideas and resorting to “intrusive” advertising within its latest release of Mac OS X. The video below explains it all!
Therefore, the question that needs to be asked now is: Will this new method that Apple is using result in turning people against Apple, even if it entails a free reward?
The way I see it, Apple targets a niche market since their prices are relatively high as opposed the average PC or laptop. With that said, Apple’s potential customer base should not be that different and the way for advertising to them should not dramatically differ. Apple users seek a certain type of recognition which this type of advertising might deprive them of!
In preparation for the holiday season, Apple unveiled today some new products: impressive faster high end iMacs with larger 16:9 displays with higher pixel density and flatter edges, a redesigned MacBook with a 7-hour battery, and a new mouse that’s as touch sensitive as is your iPhone! The mouse has generated muchbuzz over the web with its futuristic look and new touch functionality.
For more information about the new Apple products, check out:
Magic Mouse description, images and videos at apple.com
The new iMac gallery and specifications at apple.com
The new MacBook with the stronger new unibody, longer battery duration and better display screen.
Did today’s announcement of Apple’s new products add something to your shopping (or wish) list? It did for me; I just hope this mouse works on Windows!
