T-Mobile’s Angry Birds Live

Beirut
Posted by Beirut on July 1, 2011
Filed under Social Media By Example
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Angry Birds

Angry Birds

If you’re wondering what an Angry Birds movie might look like, T-Mobile has put together a life-size version of the hit game with projectile birdies, explosions, and all.

Campaign Idea & Buzz:

With a combination of creative online and offline advertising, T-Mobile demanded customer attention and got it using the one and only Angry Birds!

Aiming to leverage the popularity of the game, T-Mobile created this to connect the love of Angry Birds to it’s entire smart phone product range, and with a life sized installation, real exploding pigs and about 5 million views in a week! Moreover, most of the web based reactions and buzz about the campaign were refreshingly positive.

Success: 3/5
Virality: 4/5
Innovation: 5/5
Feels like an ad: No
Brand visibility: 4/5
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3 Seriously Addictive iPhone & iPod Games!

Beirut
Posted by Beirut on March 8, 2011
Filed under App Reviews, Apps Using Social Media Brilliantly, Offbeat
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No one can claim that things are going smooth around the world; with all the demonstrations, climate changes, unemployment problems and personal issues, each and every one of us has a full plate!

However, we simply can’t work, follow up with the new and/or worry all the time without unwinding every now and then.

Therefore, I invite you to try these 3 awesome – yet very addictive – iPhone & iPod games that will help you take some load off while having some harmless fun!

1. Fruit Ninja by HalfBrick:

Fruit Ninja Snapshot

Fruit Ninja Snapshot

Swipe your finger across the screen to deliciously slash and splatter fruit like a true ninja warrior. Be careful of bombs – they are explosive to touch and will put a swift end to your juicy adventure!

Not only is Fruit Ninja challenging, it also releases stress and brings you instant pleasure. But there is more:

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Win $10,000 from Apple for Downloading the 10 Billionth App

Beirut
Posted by Beirut on January 20, 2011
Filed under Social Media By Example
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Do you want a chance to win a $10,000 iTunes Gift Card from Apple? Only about 2.5 years after the launch of the Apple App Store, Apple is about to celebrate the 10 billionth app download!

Success: 4/5
Virality: 3/5
Innovation: 3/5
Feels like an ad: Yes
Brand visibility: 4/5
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Flipbook: The iPad iMagazine

M. Bamieh
Posted by M. Bamieh on August 3, 2010
Filed under App Reviews
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With more than 3 million iPads finding their hands into consumer hands, it had comfortably found a place for itself in the musical chairs game of consumer electronics. The way fans and consumers have reacted to the iPad defied critics who proclaimed that the device didn’t fill a need, and it is simply an over sized iPod that could double as a colored Kindle. While that view is absolutely true, the iPad proved that in the eyes of the consumer Apple can do no wrong and they would sacrifice a limb to get their hands on the latest Apple gadget even if doesn’t even work as is the case with the latest iPhone.

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What Can HTML5 Do for You?

What Can HTML5 Do for You?

Rejoice iPhone users, no Flash required

HTML 5 is the next generation of base platform of the web, while it's still in draft that didn't stop a large number of developers and companies to start showcasing some of what the platform offers. Apple is one of those companies that is very excited about HTML5 and is pushing heavily for wider adoption for the technology. They...

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Apple’s iPad is Causing Workers to Kill Themselves!

Apple’s iPad is Causing Workers to Kill Themselves!

"Apple manufacturer Foxconn was taking extraordinary measures Wednesday to safeguard its business and workers following a spate of suicides at its sprawling plant in southern China." Here's something even more interesting: Workers have reportedly been told to sign letters promising not to kill themselves and even agreeing to be...

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Will the iPad Change Social Media?

Will the iPad Change Social Media?

iPad has a cool size

While many people are disappointed, saying that the iPad is nothing more than an oversized iTouch, I personally believe that it will be game-changing.

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Apple is on the Move: Verizon Should Watch Out! [videos]

“Healthy competition is the fuel for growth and development”. Big names in the technology arena are bumping each other’s heads in a war dedicated to grab customer attention and further create loyalty! One of those names must be Apple! Not only does Apple lead a variety of creative, well-studied and effective small...

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Apple Putting Ads in Mac OS X? [video]

It seems to me that Apple might be running out of creative ideas and resorting to "intrusive" advertising within its latest release of Mac OS X. The video below explains it all!

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New Apple iMac, MacBook and a Magical “Touch-Sensitive” Mouse [video]

In preparation for the holiday season, Apple unveiled today some new products; impressive high end iMacs with -sharp 16:9 displays, a redesigned plastic MacBook, and a new mouse that it as touch sensitive as is your iPhone! But how much does it cost living the Apple lifestyle?

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