Win $10,000 from Apple for Downloading the 10 Billionth App

Do you want a chance to win a $10,000 iTunes Gift Card from Apple? Only about 2.5 years after the launch of the Apple App Store, Apple is about to celebrate the 10 billionth app download!

Idea & Objectives:

Similar to what they did when the iTunes Store reached 10 billion downloads, Apple is celebrating by giving away a $10,000 iTunes Gift Card to the lucky person who downloads the 10 billionth app.

App Store 10 Billion

App Store 10 Billion

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Adobe’s “Real or Fake” Campaign — Learn SM By Example

Adobe, the proud maker of popular software titles such as Photoshop, Illustrator, Acrobat and Flash, worked with interactive advertising agency Traction to create a social media engagement initiative.

The Idea & Objective:

Adobe wanted to increase awareness of its discounts for college students. It thought hard and long about the best strategy to do so, taking into consideration the characteristics of its target audience while tailoring an effective, customized method to reach them.

The challenge was clear: Increase awareness among college students for the launch of Adobe Student Editions in North America; we wanted students to know that they can purchase Adobe products at a steep discount for students (up to 80% off the full retail price).

Adobe Student Facebook Page

Adobe Student Facebook Page

Accordingly, Adobe created a game on Facebook challenging users to spot doctored photos. The core of the campaign was asking fans of the Adobe Students page whether they thought a series of images were “Real or Fake?”

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