All artists might already be swimming in the social media sea; they have already befriended thousands upon thousands of people on MySpace and Facebook. Moreover, they are already spamming every denizen on the web with posts and message about how great they are and how people should vote for them on the latest Facebook competition. Somehow all those people who think this is the way to deal with social media are mistaken. They tend to miss the point completely.
An up and coming artist will need to work hard on earning their true fans. Even 1,000 true fans is great and will be able to sustain the artist on a pretty good living standard. That might be a surprise, but a true fan is the person who will not only buy the artist’s work, they will buy the special editions, attend the gigs and if, given the opportunity, would buy the kitchen sink as well. So, if we say that a true fan will contribute a $100 of their income per year towards that artist, the artist will be making a $100,000 a year.
So how to earn those true fans?



