Bros Icing Bros — Learn Social Media by Example

What is it about?

Fans have always taken the control of the brands that they love, and social media gave them the platform to voice their fanaticism and be heard. We have seen it time and time again and never gets old.

About the campaign

The Latest Drinking Game

There is a new drinking game that is taking college campuses across the states by storm, it originated in the bro houses of the colleges of South Carolina.

Bros are infamous for collar-up polo shirts, live strong bracelets, slippers and spending way too much time drinking and playing video games. In the culture of the frat house, there is a consistent pressure on the bros to prove just how un-gay they are, and there is nothing more insulting to a bros reputation than being seen drinking a pussy drink such as Smirnoff Ice. And from that lore the Icing game rose.

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The New Dork – Entrepreneur State of Mind, Jay-Z and Alicia Keys Spoof [video]

“The New Dork” is Grasshopper’s latest video targeting entrepreneurs and aiming to raise brand awareness. According to Jonathan Kay of Grasshopper (@GrasshopperBuzz), the video got over 150,000 views in the first day and Ashton Kutcher even blogged and tweeted about it. I just checked the number of views on Youtube and it’s more than 270,000 views. Impressive!

Enjoy the video: “The New Dork” — Entrepreneur State of Mind, Jay-Z and Alicia Keys spoof:

20,000 visitors in 3 hours – The Ashton Kutcher Effect @aplusk ! [video]

About 8 hours ago, Ashton Kutcher (@aplusk) tweeted about my post entitled “Reclaiming the Longest Tweet in History at 250 characters!”. I noticed a spike immediately, and the highest number of concurrent users surfing the site was 3000 users! This post is dedicated to show you what you can expect when someone as popular as @aplusk tweets about you.

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