10 Must-Know Advantages & Disadvantages of Social Media

Social Media Use

Only a few technology-loving, mind-stimulating and idea-generating individuals out there are still unplugged with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century!

Many people have tried to capture the importance of social media. In today’s post, we will introduce to you the most must-know advantages and disadvantages of social media so you’ll be aware of how to use it in the safest and most valuable possible ways!

5 Must-know Disadvantages of Social Media:

  1. The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know!
  2. Using social media for marketing and advertising could be more time consuming than companies expect.
  3. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media.
  4. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation!
  5. When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.

Does More Social Media = Shorter Product & Service Life Cycle?

Is the relationship between the life cycle of products and services inversely related to the use of social media? How does social media influence the perceptions and even usage of products and services, especially when it comes to the trendy, fashionable and high tech ones?

We’ve Heard it All!

Throughout the past 2 years or so, we have heard almost everything related to social media and how it plays a role on almost every stage of its users’ lives! Whether it be how social media could kill us, its effect on our mental health or how its use can positively or negatively effect an enterprise, social media has been taking the lead amongst all online related news!

But, from a marketing point of view, and after seeing how social media is able to highly spread or deeply bury a marketing/promotional campaign, one must take a moment to think: How does social media affect the life cycle of all those products and services it touches?

The Past… The Present…

Beware Products & Services!

Beware Products & Services!

Scientifically, it is well known that “an inverse or negative relationship is a mathematical relationship in which one variable, say y, decreases as another, say x, increases”. When applying this to my topic of discussion, if y is social media use and x is product/service life cycle would mean the more the social media use increases the shorter the life cycle!

But the question is: Why?

It is very simple: sometimes what is more is less! (My favorite example here is salt: a great addition to food yet when heavily used it could cause serious health problems!)

Long before social media ever emerged, even more so, way back when the Internet was just a distant concept, I truly believe that products and services used to live longer.

Allow me to further explain by sharing with you my reasoning for such a rationalization:

Do Larger Social Media Channels Always Have the Upper Hand?

What are the advantages and disadvantages of small scale communities vs. larger more popular ones? Is bigger always better? How does communication differ amongst larger social media channels as opposed to smaller yet more specialized ones?

10 Things I Hate About So-Called Gurus!

What is the real definition of the word “guru”? How many real gurus, on different topics, could there possibly be? And what is this new emerging trend of having people describe themselves as gurus in their biographies and resumes?

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