Stat Box Brand Name: The series “Chuck” SM Channels Used: Twitter, Facebook & blogs Appeal: Emotional appeal + subway sandwiches for US residents Target Audience: Worldwide Bloggers, microbloggers, Facebook users, social networking users and show fans all hoping to “Save Chuck” Date: April, 2009 Campaign Duration: A few weeks
“Events, whether they are a local tweetup, a championship game or the world’s largest conference, can be notoriously difficult to plan, promote, and execute. But the end result can be amazing, and that is why we plan them in the first place“. Mashable’s Ben Parr
Social media encompasses a wide variety of tools, options and venues for strong product, service and individual campaign promotion and measurement. When utilized correctly, social media can reap great coverage, profits and exposure as well, igniting interest, creating awareness and enhancing a brand’s overall image. Therefore, and in efforts to allow you to better understand and grasp the right use of social media for your upcoming campaigns, the Thoughtpick team has dedicated a regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!
Brand: Dunkin Donuts Campaign URL: Not available anymore SM Channels Used: Facebook, Twitter & Blog Appeal Used: Prizes (air conditioners, an iPhone, JetBlue vouchers, a flatscreen TV and more) Target Audience: US Social Media users, both genders and all ages Date: June, 2009 Campaign Duration: N/A
Dunkin Donuts’ approach is one which I would call one of “a man with a plan”! Their continuous promotions to their fans through innovative, creative and fresh campaigns provide an an element of dial-up and dial-down within their social media venues; keeping consumers engaged but not overwhelmed and helping to create a longer term relationship!
If you have any of the following Microsoft operating systems: Windows 7, Vista and XP, be scared, be VERY scared, the black screen of death might be heading your way to deem your computer useless!
It never seizes to amaze me how a technology giant, such as Microsoft, can repeatedly fall into the trap of trying to create a solution which ends up being, in fact, a bigger problem!
When will the bad reputation finally pay back?
Apple vs Microsoft
I am sitting now at the edge of my seat wondering: When will all this bad reputation and negative PR finally smite Microsoft down? How long can it keep standing its shaky grounds with all the competition out there? My answer is, if all other variables remain constant: never!
Almost every other day, there is a new story, post, article or press release about Microsoft’s failure in one department or another! One day, it’s a Hotmail problem; group e-mails you send out are only sent out to a few recipients! Another day, it’s a problem within its Microsoft Office suit. How about the problems within its operating system as a whole, such as Windows XP’s many errors and Vista’s bad traits?
Is Twitter simply too “dull” for teens to sign up to and use? What are the reasons for the rather low number of teen Twitter users? Would it be wise for Twitter to focus advertising in a way that targets teens? What benefits would teens gain from regularly using Twitter?
A few days ago, through my usual morning research of the latest web news and social bookmarking sites I use, I stumbled upon a very interesting article about teens and their very low percentage of Twitter usage. That fact made me wonder: Why are teens avoiding Twitter?
Quantcast: Notice Twitter.com's teen index is the lowest (July 09)
Here is my analysis…
5 top reasons why Twitter is not very popular with teens:
Lack of Privacy: As you all know, every single word you type and tweet to your followers could be easily tracked back to you! Twitter is a fully open network in which almost anyone can see your updates! I don’t think teens appreciate that kind of lack of privacy especially in that age in which they rebel against their elders, parents and even siblings!
Dull Platform: Twitter offers different content sharing services that allow its users to share pictures, music, documents and so on. In addition to that, there are many Twitter based games designed for Twitter users such as Mafia Wars and others. Why then is Twitter still not that popular amongst teens? The “tweets” are my main guess. I think the fact that you need to type in words whatever it is you want to share with links rather than graphics and the lack of ability to fully interact with others through their profiles and yours makes Twitter a bit too dull for teens. [read full article >>]
What defines an exemplary social media campaign? What are the elements necessary to capture consumers’ attention and bring about interest and participation in any given social media campaign? What are the best recent social media campaigns online? How can we measure the success of a social media campaign?
A Brief Intro
It is definite that things in life are never just black or white; they usually come in different colors and shades which naturally applies to everything we do, see, touch, feel and so on.
Here is where the colors come in play! If we assume that colors are the intensity of a social media campaign’s success, brighter colors being most accomplished and so on, it can be quite difficult to determine which campaign was executed perfectly! Yet, after conducting some research, I have been able to highlight 10 brands that were able to pass the test with flying colors!
10 Social Media Campaigns that Rock:
“Give Me My Chuck” campaign – using social media to pressure the NBC to continue to broadcast the third season of Chuck!
Learn Social Media By Example: Dunkin Donuts Campaign
Social media encompasses a wide variety of tools, options and venues for strong product, service and individual campaign promotion and measurement. When utilized correctly, social media can reap great coverage, profits and exposure as well, igniting interest, creating awareness and enhancing a brand’s overall image. Therefore, and in efforts to allow you to better understand and grasp the right use of social media for your upcoming campaigns, the Thoughtpick team has dedicated a regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!
Brand: Dunkin Donuts
Campaign URL: Not available anymore
SM Channels Used: Facebook, Twitter & Blog
Appeal Used: Prizes (air conditioners, an iPhone, JetBlue vouchers, a flatscreen TV and more)
Target Audience: US Social Media users, both genders and all ages
Date: June, 2009
Campaign Duration: N/A
Dunkin Donuts’ approach is one which I would call one of “a man with a plan”! Their continuous promotions to their fans through innovative, creative and fresh campaigns provide an an element of dial-up and dial-down within their social media venues; keeping consumers engaged but not overwhelmed and helping to create a longer term relationship!
[read full article >>]