Stat Box
Brand: DoSomething.org
Campaign URL: DoSomething.org’s Campaign For Cancer Prevention
SM Channels Used: Facebook & Website
Appeal: Emotional/Causes
Start Date: May, 2007
Duration: Ongoing
According to DoSomething.Org:

Cancer “is the second leading cause of death in the world, killing 58 million people each year. The leading cancer in women is breast cancer, with 1.2 million diagnosed globally and killing 500,000 each year. Overall, 1 in 3 people will develop cancer in their lifetime, and 1 in 8 women will develop breast cancer – affecting almost everyone via a parent, sibling, child, other relative, or a friend. Moreover, cancer strongly disproportionately affects the poor, who have no access to modern medical care”.
Idea & Objectives:
Since cancer weighs heavily on the lives of those who suffer from it, this campaign has been developed in efforts to fund advanced health education and cancer research for cancer prevention (since the pace of cancer research is depressingly low, partly due to sparse government funding).





Facebook’s VitaminWater “Connect” Flavor
Social media is what we love to talk about at Thoughtpick. In a effort to allow you to better understand and grasp the right use of social media for your upcoming campaigns, we are dedicating this regular section for you tailored to analyze old, new and current campaigns in terms of audience, success, lesson learned and more so you could learn about social media by example!
Stat Box:
Brand Name: VitaminWater “Connect”
Campaign URL: Facebook Fanpage
Social Media Channels Used: Facebook & Twitter
Appeal: Cash prize, sense of belonging & quenching thirst in a healthy way!
Target Audience: Mostly US based Facebook & Twitter users, Vitamin Water consumers, both females & males of ages between 13 and 28
Date: 7 January, 2010
Campaign Duration: Mid January
First it was Reddit’s Bacon Soap, and now it is Facebook’s VitaminWater: “Connect”! What is going on with those social media sites and venues? Are they going nuts? Trust me, they are not; they are seeking to gain attention and loyalty and further expand their target audience!
Good move VitaminWater and consequently Facebook, although I have to stress the fact that I saw this coming and I think Twitter is on the way! [read full article >>]